1. What is Marketing?

Marketing as a term is widely used in the management of a business and in our day-to-day life. The history of marketing dates back to the beginning of civilisation. It started with the barter system and when the volume of business grew up; traders came into existence. With the industrial revolution happening in the late 18th and early 19th century, the business expanded manifold. Again with the subsequent progress in transportation and communication system, the business grew across the borders of a country.

In the Indian context, the Kautilya’s famous book ‘Arthashastra’ talked about the relationship between the sellers and buyers. It also dealt with the earnings of the traders.

Marketing as a topic first appeared in the first half of the 20th century, with reference to distribution. The process of distribution and the determination of price through the demand and supply paved the way for studies in marketing. That’s why economics is known as the mother of marketing. In the early stage, marketing was also known for selling and advertising only. But subsequently with the development of marketing as a management study, it got the right place it deserved through the various principles and theories.

Marketing is all about identifying and meeting human and social needs and that too in a profitable way. Ultimately, the objective of any business activity is to make profits.

In a simpler way, Philip Kotler has defined Marketing in terms of CCDVTP, which means creating, communicating and delivering value to the target market at a profit.

The most definitive definition for Marketing comes from American Marketing Assocuiation (AMA). AMA defines Marketing as: ‘Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.’

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Inside The World Of Creative Advertising Agencies

Commercial breaks can be annoying but every once in a while comes along that one great advertisement that leaves us wondering about the team behind it. Watch this episode of Heads Up, if you are an aspiring advertising professional, wanting to start your own agency or are simply curious about how ad campaigns are designed.

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How to Make Sure Algorithm Changes Don’t Destroy Your Business

We’ve all lost traffic from Google organic algorithm update or a social media algorithm update. In other words, these algorithms, whether it’s Google, whether it’s Facebook, they can all destroy your business. How do you make sure you can still survive? Because of look, when these algorithm updates happen, some businesses go down, but other businesses go up. In other words, your losses are typically someone else’s gains. Today, I want to discuss how to make sure algorithm change doesn’t destroy your business. Five sure-fire tactics.

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“A winner is just a loser who tried one more time” -George M. Moore Jr.

“Defeat is not the worst of failures. Not to have tried is the true failure” -George Edward Woodberry

“When you get into a tight place and everything goes against you … never give up then, for that is just the place and time that the tide will turn”  -Harriet Beecher Stowe

 

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