In this video, 4 reasons you fail with email marketing you need to see results with your email marketing efforts( assuming you do it at all).
1.Mess up Email Marketing
2.They don’t know how to build the relationship
3.They don’t know how to maintain
4.They don’t know how it works with information
Top 4 Reasons Email Marketing Fails
I’m sure you’ve seen the same statistics as I have – only 4% of consumers who click through to a website are going to make a purchase.
That number might seem low, but it’s twice as high as the rate for search engines and social media. Those two platforms are placed on a pedestal and worshipped by the same people who slam email marketing.
Do you want the simple truth?
If your email marketing efforts are falling flat, then the problem is your overall campaign. It’s not that email marketing itself is a failing trend.
This blog is going to review some of the factors that will cause email marketing campaigns to fail.
Prospects are already jaded about emails because they receive a bunch of useless spam, so you’re already at a disadvantage. The reason so many email marketing campaigns fail is because they do not go into it with the mindset that their audience is jaded.
If your emails are not being opened, then don’t panic just yet. You are probably making one of the mistakes that plague so many entrepreneurs. Here are the top reasons why email marketing fails.
1.Inefficient Subject Lines
On average, an office worker will receive upwards of 121 emails every day. There is absolutely no way they can open and read all of these emails. But they will see all of the subject lines. The likelihood of someone opening an email with a poor or cliché subject line is quite slim.
Writing headlines is a form of art. It’s not something that you should take for granted. The subject line of your email is going to directly affect its open rate. So, it needs to hype the reader, so they open the email.
2.Not Segmenting Email Lists
Email subscribers are not members of a cult, so why would you send them all the same messages?
Only cult members think and act the same so unless you’re leading a cult, you should be sending your subscriber’s different messages based on how they act.
According to the 2015 National Client Email Report from the DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns.
Additionally, of the marketers who do use segmentation, 43% use up to six segments on average.
3.Sending Emails that Offer Little Value
A lot of entrepreneurs go into email marketing with the mindset that users will subscribe to their list, open their emails, and then click a link to buy something.
While this is a realistic end game for email marketing, you should base your campaign around the idea of creating trust by offering value to your subscribers.
Email campaigns are complex and consist of dozens of different elements like subject lines, text, call to action, products, scheduling, and target market. No wonder so many entrepreneurs are overwhelmed by email marketing! The result is that these entrepreneurs end up sending the same routine type of email, at predictable times.
4.Emails That Offer Too Much Information
This goes hand-in-hand with the previous section, so I will keep it short. While you are supposed to create value with your emails, make sure that you do not include too much information.
Subscribers do not want to be overwhelmed with information in their inbox. Ask a question and answer it as quickly as possible. Or use a setup like Travelzoo to create simplistic, valuable, and consistent content. Click here.
“Whether you think you can or whether you think you can’t, you’re right!” – Henry Ford
“Signing up is a powerful signal of intent to buy. Send them email until they do.” — Jordie van Rijn
“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” — Karl Murray
“Quality over quantity — Emails may best cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.” — Benjamin Murray
“There is no formula for the perfect email — Authentic and honest messaging works.” — Anonymous