In today’s video, Lucas Lombardi, E-commerce Content Specialist in Practice, teaches you MARKETING STRATEGIES FOR E-COMMERCE to increase the visibility of your business.
With these strategies, you will be able to bring in more customers and, consequently, make more sales:
6 MARKETING STRATEGIES FOR E-COMMERCE
1- Social Networks
Having active social networks is essential for successful E-commerce.
If you’re starting now, it’s important that you invest in building relevance and reaching people who can consume your products in the future.
The main social networks for sale are Facebook and Instagram, but depending on the niche you are in, LinkedIn, Pinterest, and even Twitter can be more interesting.
2 – Influence Marketing
This strategy has become increasingly relevant on the world stage.
Finding the right influencer to work with the brand can help you reach even more customers.
You must keep in mind that connecting your brand with relevant people brings you authority and, consequently, more sales.
It doesn’t have to be a big influencer, just someone who has a strong engagement power with their audience and their persona.
3 – Ads
Relying on organic reach limits the number of people who will find you and the capacity of your business.
Therefore, the use of ads in media such as Facebook, Instagram, and Google is advantageous, as you can reach more people with the same publication.
4 – Remarketing
This marketing strategy is also an ad type that helps you to optimize the money that has been invested in ads.
With it, you can reach people who have already had contact with your store, but for some reason did not make the purchase.
By showing the ad again to this audience, you increase your chances of making the sale.
5 – Email Marketing
Although many people have already abandoned this strategy, Email Marketing still gives a lot of results in the E-commerce market.
Also, depending on the segment in which it operates, this strategy becomes more efficient for selling and advertising products than social networks.
6 – SEO
If you already have a virtual store, blog, or youtube channel, this strategy is for you!
SEO is a way of optimizing the positioning of your content in major search engines such as Google.
The higher you are in the page ranking, the more hits you will get.
It is important to emphasize that this strategy works in the medium and long term, therefore, with the correct use of keywords and a responsive website, you will gradually start to have more organic visibility.
If there’s something you don’t understand or something you don’t know about these marketing strategies, leave your comment here!
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