Direct Mail Marketing Tips
You can’t talk about marketing a local business without addressing direct mail marketing tips in 2016.
In this video, David Villa from Imperial Press Direct shares some of his best insights about direct mail and the important role it plays in your advertising and marketing mix.
1.) Direct Mail Marketing best works when you target a relevant audience and make an appropriate offer. Don’t Spray and Pray.
2.) With advancements in technology, it’s easier to track the effectiveness of your direct mail campaign. It’s important to track results so that you know where to adjust your marketing efforts moving forward.
3.) Direct Mail Marketing works best with shot-to-the-arm offers. While you could use it to drive awareness, David Villa suggests that the cost of direct mail may detour people from using it strictly as an awareness play. Source
Real estate marketing | 3 Direct Mail Tips
In this video, I’ll walk you through 3 direct mail tweaks to make on your next real estate marketing campaign.
As real estate investors, it’s extremely important that we take steps to make our direct mail stand out from our competitors.
This includes spending extra time on our marketing data, paying attention to where our direct mail is postmarked, and more.
Over the past 5 years, direct mail has always been our most consistent lead source. Source
Tips for Conducting an Effective Direct Mail Campaign
- Target repeat customers. Direct mailings aren’t just for new customers. Direct mailing campaigns are extremely well-suited to engaging previous customers and generating repeat business. Savvy direct mail marketers find ways to engage previous clients and give them a good reason to return.
- Follow-up. Experienced direct mail marketers devise rounds of mailings and timetables for when to circle back with leads. Just because you didn’t get a response on the first mailing, doesn’t mean a different mailer a few months later won’t do the trick.
- Stay informed of direct marketing trends. Direct mailing is constantly evolving, and you would be wise to keep abreast of any changes in the direct mail industry. Read direct mail trade publications and check mailing websites to find out about new developments in a direct mailing that you can employ in your own marketing strategy. Click here!
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