Measuring success in Email Marketing

Knowing whether your email campaigns are successful will help you take the right actions when it comes time to improving them


Steps Actions Images Notes and Considerations
1 Benefits of understanding email performance Explore benefits of email performance
2 Subject line Understanding effectiveness of email subject line
3 Click Through Rate Learning about total number of clicks vs. email opened
4 Conversion Rate Shows how many people you sent the email to compared to how many are actually registering


Related Articles Subjects Covered
What is email marketing, and where did it begin? History of email marketing
How to Implement an Email Marketing Strategy Discusses the main steps towards a successful email marketing strategy that will help you grow your business and improve your revenue.
Email Marketing Tips For Small Business Sending out targeted messages to receptive customers: that’s the core of email marketing strategy. It can be an effective part of an integrated social media program.