I would like to share with you some tips on how to start an Amazon FBA physical products business. One of my followers recently asked me, “What’s the best way for me to get started with the physical products business on Amazon?” Below is my personalized response to Mike’s question.
For those of you that don’t know, I’ve been selling as a publisher on Amazon for six years now, and as a physical products seller for Amazon FBA for three years. It’s a great business to be in, but I urge you to not view the business as an Amazon business. Rather, view Amazon as a platform that you leverage and utilize in order to launch a product onto. Amazon is a great way to start growing your business because they’ve got millions of customers, whom they have developed trust and relationships. They do the heavy lifting for you but don’t limit yourself to them. Use Amazon as a starting point, but think bigger. You want to build a brand that has the potential to diversify itself.
Set Up Your Amazon Listing
While you’re waiting for your product to be produced with the packaging and shipped to the Amazon Fulfillment Centre, it’s a good idea to begin setting up your Amazon listing. When setting up your Amazon listing, it’s important to keyword improve your title so that it will show up in the search results for when people are searching for it.
There’s a method for this, which I also apply to my own Kindle books, as the way that Amazon ranks products on their website is based on relevancy to specific keyword phrases. Optimizing your listing for keywords is important, as well as providing benefits and making your listing stand out from the competitors.
There’s a lot of cool stuff that you can do to stand out from other Amazon listings, which is the essential benefit that you have over all the other brands out there even the big brands. You can include bonuses with your Amazon product, can offer a 100% money-back guarantee, can have really cool product images, can offer discounts for larger quantities, can have really amazing sales copy that really sells the product.
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