Instagram Strategies For Small Business Marketing | Not only has she been invited to keynote some of the top social media conferences, but she also teaches entrepreneurs, business execs, and marketing professionals how powerful Instagram for business can be. She’s the founder of the online Instagram course Insta-Results and the author of the #1 selling eBook: Instagram Basics for your Business. Sue’s also a serial entrepreneur who has launched several successful retail product lines.
Her current company, Suebdo, is a product line of preppy clothing, jewelry, and accessories that is synonymous with the character of Cape Cod, Martha’s Vineyard, and Nantucket. Sue has found Instagram to be the PERFECT tool to promote not just her product line Suebdo but also a great tool for marketing her online services.
That’s what really sets Sue apart. She’s not just selling concepts and ideas, she’s using Instagram strategies that have proven results in her small business, and she’s coming here to share this with you.
Instagram Marketing For Small Business | The Best Way to Do Instagram Marketing
Instagram is one of the biggest and baddest social media networks on the market right now. With over 1 billion active monthly users and 25 million active business accounts, it’s clear they’re not going anywhere anytime soon. That’s why in this video we’re covering 10 Instagram Marketing Strategies For Small Businesses so you can better use the platform to connect and convert your ideal customers and clients.
Your Small Business Instagram Marketing Strategy
Instagram is one of the most popular social media platforms, especially among younger generations. The beauty of Instagram is that it’s highly visual – the focus is on images and videos rather than text posts. Facebook still dominates the game, but Instagram holds second place for the highest engagement.
With that many eyes on the platform, you can’t afford to ignore it. So how can you use it? We’ve got some tips for using a small business Instagram marketing strategy to take your enterprise to the next level.
1. Set Your Account Up For Success
When you’re setting up your business Instagram account, you’ll want to do it so it has the maximum marketing impact. You’ll also want to make sure prospective customers have a way to find you online with ease.
Connect your Instagram account to your other social media accounts. Adding your business’s Facebook, Twitter, FourSquare, Tumblr and Flickr sites to your Instagram profile can help your customers keep up with you through other social media forums. Make sure your privacy settings allow everyone to see and comment on your posts – your account isn’t going to help your business if no one can access it!
Just like your other marketing efforts, your Instagram strategy needs to be consistent with your brand. That means using the same logo, style, and tone you use everywhere else. And if your brand does something unique, make sure you share it!
2. Share High-Quality Content
Instagram is a visual medium. People come to Instagram to see beautiful images and videos. Make the effort to make your content on Instagram stand out.
Luckily, Instagram has a user-friendly format so you can create archive quality images with the touch of a finger. Instagram provides an array of filters to shade your photos, change the contrast settings, and add other visual effects. Play around with the platform and you’ll find that there are literally hundreds of ways to customize your images. It may take a little trial and error to find what fits with your brand and works for your followers, so don’t be afraid to experiment! Instagram Strategies For Small Business Marketing.
Here are some things to remember as you work to create eye-catching content:
- Vibrant colors stand out
- High-resolution photos convey quality
- Unusual, arresting, and intriguing images will capture the eye better than common ones
- Short videos are a great way to show your product in action
Consider sharing content that isn’t just about your brand. That will help draw a greater viewership and make your account feel less commercial, which is a big draw for the Millennials. Just remember that all of your content should be consistent with your brand – your children’s toy store shouldn’t be posting adult content.
3. Use Those Tags And Hashtags
Instagram puts the “social” in social media by allowing you to “tag” others in your photos. By tagging a follower or another business, you make a connection with that person and share your content with them and their followers.
Additionally, hashtags allow you to add your own content notes to your photos. Use hashtags to convey what your photo or video is about. If you run a spa and salon, you would consider using #spa, #dayofbeauty, #nailservices, or #manipedi. If a user clicks on a given hashtag, they’ll be able to see all of the posts with that hashtag. In other words, hashtags are a way to make sure your brand is part of the conversation for topics that relate to you. Instagram Strategies For Small Business Marketing.
4. Build Your Reach
Your small business Instagram marketing strategy is all about increasing your reach, brand awareness, and brand goodwill. Whatever content you’re posting, these should be your goal and the metric you pay the most attention to. If your images and videos aren’t getting “liked” or shared, it’s time to retool your strategy.
Another key element of creating reach is engagement – you need to actively manage your account and engage with other users. Start conversations! Respond to people that comment on your posts! Show that you’re an active part of the Instagram community – that makes your brand feel more authentic and more relevant, especially for younger demographics. Read more. Click here!
“Lead people with what they want. – Lead with what they’ve already said. – Lead people from where they’re at. – Lead them with the things that concern them.” – Sandi Krakowski
“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse
“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowthe
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