In this video, I show one of the worst cold emails I ever got and I outline how you should approach selling physical products using cold email. Source
How to Write Cold Emails That Always Get Read
Want to write a cold email that will definitely catch some VIP’s attention? Need to get your foot in the door with a fresh, exciting contact? In this video, special guest Alex Berman (Experiment 27 Founder) spills his best strategies for writing the perfect cold email that always gets read. Source
The Best Cold Email I Ever Received (And How to Steal His Approach)
‘Cold email’ is an ugly term. No one wants to send them, no one wants to receive them. But, when used correctly, a cold email can be a powerful tool to generate leads for your business. In this post, I break down one of the best cold emails I’ve ever received, the persuasive reasons why it worked so well, and my 6 top tips for writing and sending your own.
If you’re like me, you probably receive at least one or two cold emails every day. At least. It either slithers into your inbox or maybe it’s the even more dreaded LinkedIn cold email. The one we can for less than a second before hitting the delete key.
According to some tests Yesware ran, they received a 30-50% response rate from a cold email. On the other end of the spectrum, Shane Snow from Contently sent 1,000 test emails to executives and received a 1.7% response rate.
Suffice to say, results may vary. This got me wondering what makes for the best cold email — the one that evokes a response, and what goes into a terrible email — the ones we ignore every day.
First, I went through my LinkedIn emails to find one of the worst cold email examples of what not to do, and came across this gem:
Poor Julie makes a number of cold email blunders here:
1. Too vague and self-indulgent
- “I heard about your company through a digital agency”… Who? If I know them, it will add more credibility to this email.
- “Technology company in the payment space.” That could be pretty much any company.
- “One of the largest providers of software for payments to attorney firms in the US and K-12 schools.” Why do I care? What does that have to do with me and my business?
- “Create a significant revenue stream for you” Talk is cheap. Everyone says they’ll create revenue for you or grow your business; it means nothing in a cold email.
2. Assumes too much
Using the subject line “Business deal from Julie ___” implies that I’m already interested in doing business with Julie and we’re at the deal stage. This is like walking up to someone you just met and talking about marriage with them. Let’s get to know each other first, OK?
3. Pushes for a call before telling me why
Julie failed to capture my attention or interest. She told me all about her company without giving me a reason to care. And then she has the gall to ask when it’s a good time to have a call?
“Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith
“Make your customers the hero of your stories.” – Ann Handley
“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
“The buyer journey is nothing more than a series of questions that must be answered.” – Michael Brenner
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