4 Local SEO marketing strategies to build your brick and mortar business
If your a local business and want more customers and foot traffic, but are tired of spending money on ads or billboards let me show you how to get free traffic using these local SEO marketing strategies to rank on Google and get more customers! You’ve got a localized business. Why aren’t you ranking on Google? Why aren’t you optimizing it for search engines? You can.
Today I’m going to share with you how to do local SEO for brick and mortar businesses. The first thing you need to know about is Google My Business. Google My Business allows you to submit your localized business to Google, where you’re putting in your company name, your address, your phone number. Once you’re listed in there, you can rank in the localized pack. The localized box is whenever you search for, let’s say, a pizza restaurant on your mobile phone, you’re getting all these localized listings. That’s a localized pack. And you want to be in there because if you’re in there, you’re going to get more business.
The next thing you want to do for local SEO is getting reviews. When you get reviews, you’re going to rank higher. So the more people that say you’re amazing and that you have a good product or service, the better off you’re going to be. So within your storefront, tell people, “Hey, rate us on Google. “Leave a review. “Leave a rating.” And you’ll find a lot of people will. Everyone these days is focusing on Yelp reviews. Yeah, there’s nothing wrong with Yelp, but why not also focus on Google? Because that allows you to rank higher.
The next thing you want to do is make sure you include your address, the name of your business, and the phone number on your contact page. By doing that, when people are searching localized queries, you’re much more likely to pop up. The next tip for local SEO is if your website is running on WordPress, use the Yoast SEO plugin. It’ll optimize your website without you even being technical.
You don’t need to pay an agency thousands of dollars. You don’t have to pay a marketing agency. If you’re a localized mom and pop business, just go out there, use the Yoast SEO plugin on your WordPress site, and it’ll pretty much optimize most of the things you need to do.
WATCH THIS VIDEO TO LEARN ABOUT 4 LOCAL SEO MARKETING STRATEGIES
If you’re not running WordPress, then that’s fine. You can just go in there, address your title tags to include your keywords, your meta description to include your keywords and make sure you include the keywords you’re going after within the text or pages of your website. If you don’t have the keywords, how will Google know what to rank you about? Then you want to create more content. So if you’re a pizza shop and you want to boost your local SEO, you want to write content about pizza, how to make amazing pizzas, how to make them taste better, how to cook them, all this kind of stuff.
I understand you’re not in the business of teaching people how to make pizza, but by writing all this content about pizza and flavours and if it goes with wine or it doesn’t and all these kind of articles, you’re more likely to rank for all the pizza terms within your city. And last but not least, to build your local SEO sign up for Google Search Console. Within Google Search Console, you can find out what issues Google has to your site, what errors they’re finding. You can submit your sitemap. If you don’t have a sitemap, just go and create an XML sitemap.
If you Google for it, there’s a lot of free tools out there that create sitemaps for you. And you can specify which location your business is doing business in.
You can pick which region, especially if you’re a national business or you’re focusing on the United States, because sometimes you’re localized, and you have small mom and pop stores all over the United States.
And you can do that within, in which you can identify which region you’re going after.
The benefits of local SEO
As we’ve just established, when you’re a local business, whether that’s an auto shop in Boise, Idaho, a restaurant in Jacksonville, Florida, or a furniture store in Houston, Texas, local SEO plays a crucial role in generating customers and conversions.
In this current climate of online shopping and retail giants, I imagine that local business owners can feel unmotivated to compete against the likes of Walmart and Amazon for positions in search results.
Fortunately for you, local SEO is here to help. Local SEO favors smaller businesses over the likes of Amazon any day!
Investing in local SEO is your chance to get found by local consumers who are ready and willing to invest in your business instead.
Both Google itself and the shopping public recognize the value of local businesses. In fact, Google has a specific set of local ranking factors that it uses as a measure to determine whether or not your business is geographically relevant to a user performing a ‘near me’ search (we’ll cover this in more detail a little later on).
That means you don’t have to worry about competing against large international corporations to get your local business in front of relevant nearby consumers.
Research conducted by Access concluded that proximity matters to local consumers a great deal, with more than 92% travelling just 20 minutes or less to purchase their day-to-day essentials. For any size business, that should be reason enough to invest in local SEO.
For brick-and-mortar or service-area businesses, investing in local SEO can help drive more customers to your store, so you can begin generating more revenue.
Today, most businesses have two storefronts that they need to manage: their physical storefront and their digital storefront. Local SEO is what’s going to make your digital storefront more visible and get you more customers, along with other benefits like:
- Gaining more online real estate in industries that are dominated by eCommerce giants
- Driving footfall to brick-and-mortar stores or locations
- Boosting traffic to websites
- Increasing the number of phone calls, bookings, and/or leads
- Building trust, loyalty, and engagement with searchers
- 6 Best Digital Marketing Tools To Your Business
- 7 Small Business Marketing Strategies
- 7 Essentials For Making Your Content
- Affiliate Marketing: A 7-Step Guide To Increase Revenue For Brands
- Affiliate Marketing / Best Business For Beginners
“You miss 100% of the shots you don’t take.” ~ Wayne Gretzky
“You don’t have to be great to start, but you have to start to be great.” ~ Joe Sabah
“Don’t be afraid to take a big step. You can’t cross a chasm in two small jumps.” ~ David Lloyd George
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