How To Sell Physical Products On Facebook



How To Sell Physical Products On Facebook? You know Facebook is important but you’re not gaining any traction and have a tough time sending people from FB to your website. This is how you do it. Welcome to Buffalo Digest D2D Episode 134: How To Sell Physical Products On Facebook. My name is Nik Metcalf and I do social media marketing and advertising through my social media marketing agency Buffalo Digest. 

I specialize in content marketing, influencer marketing, and online advertising in the Western New York area. Buffalo Digest is the largest social media marketing platform in Western New York because of our in-house network of over 85,000 social media followers in the WNY area. In this video, I explain how to sell products on Facebook, a content marketing strategy for physical products, and how to make your product go viral.

To sell products on Facebook, you first need a dedicated Facebook page for your business, not your personal page. Next, either attach your ecommerce platform to Facebook or upload your product category manually. 

Then, you’ll have to market your products and your Facebook Shop through ads, contests, and boosted posts.

How to Set Up Facebook Shops to Sell Your Products

Facebook is the world’s most popular social media platform, and every day millions of customers visit the official pages of their favorite businesses. As an eCommerce business owner, you’ll want to take every opportunity to interact with your customers and reach them wherever they are. Your Facebook Page is a valuable tool in this regard.

Facebook has proven to be a great way for customers to interact directly with owners, employees, and management by posting comments and reviews. Some customers also like to shop directly from Facebook using the Facebook Shop section.

It is proven to be a great way for customers to interact directly with owners, employees, and management by posting comments and reviews. Some customers also like to shop directly from Facebook using the Facebook Shop section.

Create Products & Link to Your Facebook Shop

Each eCommerce platform listed above makes it easy to enter product information and images, plus set up payment methods, shipping rates, and store information. However, it’s a different process for each provider. We won’t cover each in detail here since every platform we list provides startup tutorials that walk you through every step.

Instead, we’ll cover the basic information that you’ll use to create your product listings and store information pages, no matter the platform. Having this organized and ready beforehand makes the process of building your Facebook Shop listings quick and easy. Then we’ll cover a few final steps to complete in your Facebook admin screen once your Shop is live.

Starting an online store can take some time, but it’s relatively easy to do. You’ll need to not only brand your store, but you’ll also have to market it. Most search engines pull in your product descriptions when a user searches for a particular product. This means you’ll also need to create accurate, detailed descriptions.

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 “Action may not always bring happiness … but there is no happiness without action.”  ~ Benjamin Disraeli 

“Outstanding people have one thing in common: an absolute sense of mission.” ~Zig Ziglar  

“Action is the antidote to despair.” ~Joan Baez

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