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Philip Kotler was born in Chicago in May of 1931 and went to school at DePaul University before moving to the University of Chicago. He would, in the end, finish his Ph.D. in financial matters at MIT in 1956. Three of his instructors were Nobel Prize laureates in financial aspects: Milton Friedman, Paul Samuelson, and Robert Solow.
Not long after, in 1962, Kotler began instructing at Northwestern University, where he actually works today as the S.C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management.
Kotler has now published over 55 books and over 150 articles throughout the marketing and management world. He’s had a lot to say about marketing and still studies the subject today. He was among the first to articulate that demand was a function of price and advertising, promotion, direct sales, and other marketing and distribution channels. He believes that at the heart of marketing lies a single driving principle: the consumer’s well-being.
Kotler also developed the idea that marketing applies to products and services and non-profits and government services. According to him, marketing can (and should) be applied to causes, persons, ideas, and places to attract support and building influence effectively. Personal branding through social media is a contemporary example of marketing applied to a person, for example.
Of course, given his prolific writing life, his thoughts cannot be summarized in a few sentences. There’s a lot more to say, but unfortunately, too little space to do so!
Kotler has left many ripples throughout the marketing world, starting with his acclaimed marketing textbook Marketing Management, which is still studied worldwide. Marketing Management is now in its 14th edition and has been translated into over 25 languages. This textbook is still considered the golden standard for teaching future business leaders the analysis, planning, and control of marketing activities.
The influence of Kotler can be seen all through the marketing world, from his work on management and marketing strategies to his focus on teaching new ways to think about marketing. Novice and veteran marketers can all find something to learn in the teachings and experiences of Philip Kotler, and that is why he is, without a doubt, a father, pioneer, and master of modern marketing.
America knows how to market itself, its products, and its ideas. For better or worse, for richer or poorer, American marketing creativity, power, and prestige influence consumers the world over. Philip Kotler, best known for the marketing principle of the four Ps product, price, promotion, and place, takes us on a guided tour of American marketing, including its origins and trends, its relationship to economics, and its criticisms. His talk will include examples of exemplary marketing. Kotler is a marketing professor at Northwestern University’s Kellogg School of Management, and his textbooks serve as the basis for graduate business programs worldwide.
Philip Kotler has widely acknowledged as the father of modern marketing, and with 57 books to his name, it’s not hard to understand why he is such an authority. As an author, consultant, and professor, Kotler has been one of the leading voices in marketing for the past 50 years. Jul 12,
Philip Kotler is the undisputed heavyweight champion of marketing. He’s authored or co-authored around 70 books, addressed huge audiences worldwide, and consulted some of the biggest brands. In this video, he shares his insights with the London Business Forum. London Business Forum offers a program of fun and insightful events. Presented by some of the world’s most inspired and inspiring people, our events provide a burst of fresh thinking without taking you out of the office for too long.
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