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Social media marketing is a HUGE opportunity for small businesses and entrepreneurs to connect with customers, grow brand awareness, and drive sales.

But it also can be a massive challenge for business owners that multiple hats throughout the day. A lack of time and resources to dedicate to social media marketing is a major challenge!

Fortunately, we’ve had the awesome opportunity to speak with hundreds of marketers, business owners, and entrepreneurs who have faced these same social media challenges.

That’s why we’re super excited to share our top 13 (proven) social media marketing strategies that you can try today to help drive real business results.

1. Define Your Goals

A man in a suit counts the money on a laptopCreating a successful social media strategy depends on what goals you want to achieve. Analyze your business requirements and decide the purpose of your company presence on social media.

Your business objectives may increase brand awareness, create brand loyalty, customers, drive traffic, get more sales, create a positive brand image, or something else.

Once you set your goals, it will be easier to devise a social media marketing strategy directed towards attaining those goals.

2. Define Your Target Audiences

The next step of a perfect social media marketing strategy is identifying who your target audience is. You might have great content to share, but it won’t work unless targeted to the right audiences. It’s easy to target audiences once you know their age, interests, income, pain points, behavior, location, etc.

Research your target audience, find out the subjects of their conversations, and what they would like to see on social media.

Keep abreast of trending topics in your niche. Use popular hashtags in your content. Find key influencers in your niche, and see what content is popular among them.

Use all of this information to create buyer personas that will help you target the right people in the right place with the right message.

3. Choose Suitable Social Media Platforms

Once you have identified your target audience, select the social media platforms that work for your business. If your customers spend most of their time on any specific social networks, use those as your primary platforms.

Depending on the popularity of each platform among your audience, direct your content on each. Your marketing strategy for each social platform should be based on your goals and the purpose that each platform is designed for.

For example, if you want to grow leads and your target audience is on Facebook, invest in Facebook ads.

4. Build a Robust Content Strategy

Social media has no power without good content. You need to build a diverse content strategy to reach and convert your potential customers.

Two significant components define the type of content you post on social media – form and context. Your content can be in the form of texts, videos, images, exciting podcasts, links, etc.

Your brand voice and channel trends will drive the context of your content posts. Depending on that, you can post informative or educational content or engage your audience with fun videos and quality images.

The content type, posting timing, and posting frequency are more essential considerations in your social media content strategy. You need to post the right content at the right time and with the right frequency.

5. Use Video Marketing

Video marketing is currently trending among digital marketers. While you will get good responses to posts with quality images and exciting stories, videos can give you remarkable success.

According to HubSpot, 53% of consumers want to see more videos from marketers.

Hubspot social media marketing strategy

Another survey found that 85% of businesses want to include more videos in their social media marketing strategy 2018.

These numbers show that videos are becoming increasingly important to market brands and products. But what kind of videos should you create? How-to-videos, fun videos, tutorial videos, storytelling videos, brand films, etc., are some great options.

6. Tell Your Story through Facebook Live

Cute African Kid Child Girl Showing Homework Talking To RemoteStorytelling is an art, and the more creative and lively it is, the more significant the impact it will create. Share your brand’s story with real-time videos. Go live on Facebook and Instagram using their live streaming features.

Live videos and stories help in:

  • Transforming your transactional social media relationship into something more personal
  • Inspiring and engaging with your customers
  • Creating viral content
  • The growing popularity of Facebook Live and Instagram stories reveal why live videos are essential in your social media marketing mix.

Facebook Live has transformed the way brands interact with their customers. You may be surprised to learn that Facebook Live videos are watched three times longer than videos that aren’t live.

Here’s an example of how using Facebook Live can be a powerful social media marketing strategy.

7. Use Instagram Stories

The average time users spend on Instagram Stories daily is around 28 minutes. You may be surprised to learn that 25 million-plus businesses are using Instagram to tell their brand stories.

For example, take a look at how Renault used Instagram Stories as a social media strategy to promote Twingo Midnight, their new model.

8. Focus on Retargeting

Retargeting consumers on social media can convert them into actual customers.

Use social media analytics to get information about people who visited your site or clicked on your ads but made an exit without making a purchase. Track prospects who abandoned their shopping carts. And then use social media advertising tools for retargeting them and attracting them back to your site.

Start with Facebook ads by spending a small amount just to experiment. With Facebook ads, you can target a specific category of people with your product ads in their news feed. And then you can expand your advertising mix as you go.

You may be surprised to learn that mobile ads on Facebook have a 9.1x greater click-through rate than web advertisements and 8.1x more on a desktop. Use Facebook Ads Manager to create your ads in just a few simple steps quickly. It lets you choose your target customers, pause and restart your ads, and measure their impact.

MyFox Cycles, for instance, was able to generate $15 for each dollar they spent on a Facebook retargeting campaign.

9. Use Employees As Brand Advocates

Your employees can be your best brand advocates as they know your business in and out. Implementing an employee advocacy program is also essential for a perfect social media marketing strategy. A Cisco study says that employee posts create eight times greater engagement than posts from a brand handle.

Let your employees contribute to social media marketing by sharing your brand’s story. Provide them with social media guidelines that they can follow. Educate your employees about the best practices to engage their followers on social media platforms.

10. Use Chatbots

Chatbots are an efficient social media marketing tool to connect with your customers and resolve their questions. They rule out any need for human interruption.

Their usability as a social media marketing tool is because of the following reasons:

  • They do not need any coding knowledge.
  • They can resolve customer problems.
  • They can take a direct order from Facebook Messenger and consumer comments.
  • They can be integrated with almost all payment systems.

11. Monitor Your Competitors

Following competitor activity on major social platforms keeps you informed of the latest tactics and what’s working. Here, a social media monitoring tool will be of great help. With this, you can track trending hashtags, ideal posts with high engagement, and influencers used by your competitors.

You can use this data to post content that your audience will find engaging. Measuring competitor performance will help you set your benchmarks.

12. Collaborate with Influencers

Multiethnic business team brainstorming on projectA social media campaign without an influencer is no longer viable these days. Influencers link to a successful social media marketing campaign as they can influence your target customers’ purchase decisions. Social media is full of influencers who may be bloggers, industry experts, celebrities, TV stars, journalists, or any reliable source of information.

Influencers have an extensive network of followers, and they can give broad exposure to your brand on social media. Extend your reach by having influencers share your content.

The following strategies will help you get the most of social media marketing through influencer collaborations.

a. Takeovers

Allow influencers to post on your social media accounts for an agreed period. This is more helpful when you are targeting a particular audience with your brand’s campaigns. Influencers create and post regular content on your business pages, adding a personal touch.

This is a cross-promotion where the influencers promote the takeover of your social account with their followers. Those interested in the influencer’s content may follow the campaign closely and even start following your brand. It is an intelligent way to garner additional engagement and gain new followers for your brand.

b. Contests and Giveaways

You can use the support of influencers to organize contests and giveaways to market your products.

This can build brand awareness on social media and generate leads. Such contests are like fun activities and help in engaging potential customers with your brand and its offerings.

For instance, take a look at how Gillette has partnered with male lifestyle influencer Justin Livingston to promote their products through a giveaway contest.

c. Product Reviews

Social media is all about word-of-mouth marketing, and that’s why influencers play an important role here. They have immense power to influence other people’s decisions. 40% of Twitter users have reportedly bought a product as a direct result of a tweet from an influencer

Ask your influencers to post reviews about your product on social media. Their recommendations will generate more leads and encourage potential customers to visit your site and make a purchase.

d. Product Launches

Young Successful Business WomanAnother brilliant way for you to leverage influencers is to involve them in your product launch events. As a social media marketing strategy, you can partner with influencers to launch your new products and features on social media.

It could be a simple shoutout on social media, an unboxing video, or involving them in the creation process. Social media giveaways and social media contests also work well to create buzz about your new products.

Incorporating a storytelling element in your product launch campaign can also be very effective. Give influencers the creative freedom to generate fun, interactive, and unique content that your target audience will not be able to ignore.

Just look at what Lele Ponds did for the Walking Dead game for the Next Games company. The comedic skit raked in engagement for the company and led to a lot of game downloads. The giveaway certainly incentivized more people to do the same.

13. Test and Evaluate

This is the most vital step towards a perfect social media marketing strategy. Tracking and measuring your performance will help you improve your results.

Many social media monitoring tools will help you evaluate each step of your social media marketing strategy. Use the analytics data to tweak your strategy. Measuring your results will give you ideas for other effective ways to market your brand and communicate with your customers on social media.



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