What is Marketing & Brand Strategy?

What is Marketing & Brand Strategy?

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Marketing & Brand Strategy

This video was produced by the MSc Brand Leadership team at Norwich Business School, University of East Anglia. The course was the first of its kind in the world and has attracted students from 23 countries including Japan, the USA, Singapore, Taiwan, UK, India, and China – to name but a few.


How to Build a Successful Brand

Developing a brand from the beginning stands apart is no simple errand. What would it be advisable for it to resemble? How could it cause individuals to feel? Will it reverberate with my intended interest group? These are questions that unavoidably come up when you begin pondering how to come to an obvious conclusion regarding what you’re selling and who you’re attempting to reach. Regardless of whether you have only a business thought or need to rotate your current image, this is what you need to think about building a solid brand character for your business.

planning to start a business in 2021Branding is one of the ways on growing your business. When you think about branding, what you might have in mind are the logos, tagline, and mood board. But did you know that branding is more than just that? If you are one of the people that are planning to start a business in 2021, then keep on reading for this could help you achieve your business brand’s goals.

You may be starting a small, medium, large, or B2B business, creating a brand for your products or service is important. It is the voice and character of your business. Before we list down the ways of building a successful brand, what is branding? According to the speaker and author Brian Tracy, a Chairman and CEO of Brian Tracey International, a brand is a promise that you make and is known for keeping to the person who you are asking or trying to influence. Whereas we human beings justify logically yet decide emotionally.

People want answers to their inquiries as soon as possible. Satisfied customers can become small advertisers of your brand. They are able to spread information or experience about your business whether it is positive or negative. Being relevant and responsive to consumer inquiries will strengthen your reputation.

Allow it to be easy for your customers to share their experiences online and accept any type of feedbacks for it can help you know what your brand’s strengths and weaknesses are.

It doesn’t matter if your business is small, medium, or large. Creating an effective strategy for your brand is one of the important things you shouldn’t forget for your business. Branding is about building an emotional connection between you and your potential customers.

1. Create a Business Plan

Line out your brand’s mission and what it wants to achieve. This can help identify your business goals, voice, vision, and more. It’s not just about the mission but creating a business plan can also identify how or what can make your business stand out from the competition.

2. Establish Your Brand’s Visual Identity

Businessman hand chooses ServiceThe way to get people to remember your brand and differentiate you from the competition is through establishing a visual bond with your customers. It’s not just the logo, but also the core elements. This is about corporate colors, fonts, and basic shapes.

Any additional materials to be made such as business cards, letterheads, mugs, t-shirts, and more must be based on the graphic fundamentals in order to build coherence and consistency across the visible components of your business. This helps increase brand credibility and trustworthiness. The customers’ impression starts with what they see and not just what your brand offers.

3. Be Consistent

Consistency is the key to making your customers stay loyal to you. This provides a great opportunity to distinguish your brand from any type of engagement between a potential consumer and you. Customers perceive you in what your brand represents, its voice, and how you sell your goods or services to them.

Remember that consistency makes your brand more dependable. Wherever you are selling or promoting it online or offline, developing a consistent brand will make customers comfortable purchasing your goods or services.

4. Be Unique

With many similar businesses that offer almost the same products and services, you have to find a way to make your product unique. Like what makes them stand out from the competition? What does your business have that others don’t? What can you offer people that would make them want to avail of your offers?

Ask a few simple questions to yourself that can help make your brand stand out from the crowd. If you fail to do this, you might fail with establishing your brand.

I love filming 4Ds consultations because it’s a chance for me to dig deeper into all the tactics of building a brand… and a chance for you guys to hear me get tactical for specific businesses. In this one, I give advice on building a successful franchise brand business, why you should fire your most talented employee, why hiring is all tied into ego for some businesses, and how that affects the business negatively in the long term.



 building a successful franchise brand business

How to Increase Brand Awareness on Social Media?

Online media doesn’t feel “social” when you’re simply one more face in the group, isn’t that right? And afterward, we take a gander at any semblance of GoPro, Wendy’s, or Starbucks with their out-of-control adherents and can’t help thinking about how we can duplicate simply a negligible part of their exhibition.

The truth, however? In case you’re battling to stand apart as a brand, you’re unquestionably not the only one. No, genuinely. In light of information from Sprout’s 2018 Social Index, brand mindfulness addresses social advertisers’ first concern at the present time.

The #AskGaryVee Show is one entrepreneur’s take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets.


“A failure is not always a mistake. It may simply be the best one can do under the
circumstances. The real mistake is to stop trying.” ― B.F. Skinner (1904-1990), American psychologist
“Don’t be afraid to take a big step. You can’t cross a chasm in two small jumps.”  ~ David Lloyd George




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Top Tips You Need to Start Your Online Business

At this moment in time, Jeff Bezos remains the richest man in the world, with his net worth assessed at nearly $200 billion. There is one fact that you might not know, he did not start his empire in Silicon Valley, but rather in his basement. Grasping the importance of technological advances, businesses now shift their focus to e-commerce. Online sales are no longer new, and they do make a good start.Word Art

The competition is even more fierce, now that people need no brick-and-mortar store to sell, so you had better be well prepared.

If you try searching “how to start an online business successfully,” you will see hundreds of millions of Google results.

Google’s algorithms certainly include a volume of irrelevant suggestions, but the first few pages already serve to answer your question.

Now, the main problem is, do you want to scrape through 50 or 60 web pages to do thorough research for useful information?

The common misconception we often have is that the top Google results are the most credible. That assumption is only partly true, as businesses utilize their blog posts to get money.

Therefore, they invest in their marketing strategies and search engine optimizations. Also, websites with higher traffic stand higher in search result pages. Popularity never stays equal to truth.

As you scroll up and down and read tons of new concepts and tips, you may get lost and unable to differentiate what is right or misleading. A lack of knowledge from the start guarantees a bitter end. Hence, you should find a mentor or a trainer from the beginning to draw out the strategies for opening and managing your online business.

It takes effort to do online businesses, so do not let those “get rich fast” people waste your time and money. Conveniently, we have reduced the hard work for you by summarizing the prospects you need to head for.

The hardest part is always the start. With courage and perseverance, you will make the change in your life. Step up and take some action!

Join Us Now on the Top Marketers 2021 Online Summit – Free Webinar!  Get Started


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If you would like a copy of this Special Report as well as our Special Report on Trend Following Strategies please fill out the request below and we will send you a pick-up link along with some other strategies to know and understand before you select. [aweber listid=”5669739″ formid=”817860562″ formtype=”webform”]

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