Ecommerce is the buying and selling of goods and services over the internet. Ecommerce can be a substitute for brick-and-mortar stores, though some businesses choose to maintain both. Almost anything can be purchased through ecommerce today.

Have you ever purchased something off of the internet? If the answer to that question is yes…well then congratulations my friend you’ve already played an active role in the wonderful world of e-commerce; a world that requires no physical cash to complete a transaction and sees goods conveniently delivered directly to your or, if you’re not in your neighbor’s door, or the Post Office (if no one in the entire street is in, in which case the whole thing becomes a bit of a hassle as you most likely have to travel to pick up your goods). This video explains, in an informative and concise way, what e-commerce is all about.

If the answer to that question is no..well then this video will help fill you in on what exactly e-commerce (making a transaction online) is.

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How To Set Sales Prices To Products and Variants

This video shows how to set the sale price on a product and product variants. See the timestamps below for more details. Setting a sale price on products and variants is a way to discount items without using a discount code. This method shows both the original price and the sale price so your customers can see the price comparison. For example, if you are having a sale and want to discount all fitness trackers, set the sale prices on your fitness tracker products so it shows both the sales price and the original price. The sales price is called the compare at price in Shopify. Seeing both prices helps offer an incentive for customers to purchase, as they see the bargain.

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Simplicity: the Key to Building a Successful Brand

According to Amazon’s Jeff Bezos, your brand is whatever people say about you when you’re not in the room. So how do you ensure they’re saying the right things? MeetTheBoss TV’s Ben Thompson caught up with entrepreneur BJ Cunningham to find out how to win the battle for hearts and minds, and why keeping your promises is key to building a successful brand in the internet age.

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“Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.” ―Thomas Jefferson
“You miss 100% of the shots you don’t take.”  ~ Wayne Gretzky
“You don’t have to be great to start, but you have to start to be great.”  ~ Joe Sabah

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