The hottest topic over the last few years has been social media, which has become a mainstream channel of communication.

Businesses have now entered the social media 3.0 incarnation which is all about becoming a social business geared around social platforms. The way we connect and communicate with staff and the way we engage with our customers is now through the social media platform.

Today’s business leaders must be able to utilise the power of social media to the same extent that they are able to read a balance sheet and manage a team. It’s one thing to use the emerging platforms and technologies, but another to have strategies to effectively deploy them for business outcomes.

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In this video, social researcher Ashley McKenzie shares how organisations can become social businesses, and how they can use the power of online communities to thrive in these times of great change.