What is Digital Marketing?
Digital marketing is all about building an online presence. Even if you don’t have the budget for SEO or pay-per-click (PPC) advertising, a business can still use digital marketing to build and connect with its audience. Social media is a cost-effective digital marketing tactic that requires little costs, other than your time. Email marketing can also be very affordable.
You may be hesitant to invest in PPC advertising, but it is also a very affordable digital marketing tactic. You don’t have to worry about runaway budgets because the campaigns can easily be controlled.
The most common billing models for online advertising are:
- Cost per click (CPC)
- Cost per thousand (CPM)
- Cost per lead (CPL)
- Cost per action (CPA)
In all these billing models, the marketer only pays when a customer clicks, views, or completes a purchase. But to enjoy this benefit of digital marketing, you need to be strategic. If you target the right audience, you won’t have to spend too much money to convince them. So, before you start spending your hard-earned money, think about your digital marketing strategy and who you’re trying to reach.
In a nutshell, digital marketing refers to marketing through an electronic device or the internet. It’s another word for internet marketing. Today, hundreds of thousands of businesses engage in digital marketing, as they find it easier and more cost-effective to reach a large number of people this way.
There are many Digital Marketing Tactics, Some of Which Are:
- Search engine optimization (SEO)
- Display advertising
- Social media marketing
- Content marketing
- Email marketing
- Influencer marketing
- Affiliate marketing
Traditionally, businesses reached their target audience using channels like television, radio, magazines, events, and direct mail. Now, as people spend more time online, businesses are trying to reach potential buyers through digital channels. After all, marketers need to go where the people are.
If you want to make the switch and diversify your marketing strategy, you probably want to understand the benefits of these new digital marketing tactics.
The top 9 benefits of digital marketing:
1. Increase Customer Loyalty with Frequent Communications
As you know, it cost more to attract and convert new customers than it does to retain existing customers. Customer loyalty can be difficult to establish, but it’s well worth your efforts.
2. Engage the Customer at Every Buying Stage
Before digital marketing became popular, not many people were talking about the customer journey, mainly because it was difficult to understand and analyze.
3. Target the Right Audience
It’s now easier than ever to segment audiences since many digital marketing platforms allow you to target a specific audience. We have access to online tools that keep track of an individual’s online activities and demographic information.
4. Generate a Consistent Lead Pipeline
Creating your “sales funnel” is ultimately the main purpose of marketing. A sales funnel is basically a system for generating consistent leads and sales from traffic.
5. Optimize and Obtain Better Conversion Rates
Unlike traditional marketing, which includes expensive TV, radio, or print ads, online advertising platforms are much more affordable. You can also improve your ad conversion rate more conveniently than you can with traditional advertising.
6. Accurately Measure All Results
With offline marketing, it’s difficult to measure the results of your marketing campaigns. For example, if you place an ad in a newspaper and on a billboard simultaneously, you can’t know exactly how many people viewed the newspaper ad or how many viewed the billboard ad. What can be more frustrating is knowing which ad is more effective and which ad to invest in.
7. Gain Brand Credibility
If any brand is to gain credibility quickly and sustainably, it would be via the internet. Content marketing studies show that digitally active brands usually end up having the most credibility.
8. Gets You More Bang for Your Buck
Many business owners might think they have to save a lot of money to benefit from digital marketing. But this isn’t entirely true. Digital marketing can be very affordable and can often yield high ROIs. A small business, for example, can reach customers early and begin to scale quickly. It’s also easier to measure ROI at the various stages of the funnel.
9. Levels the Playing Field
Of course, large companies have big marketing budgets, but digital marketing provides a level playing field for everyone to operate, be it a large or small business. Content marketing and SEO require investments, but you don’t have to break the bank. If you can create high-quality content that answers people’s questions, you can rank for long-tail keywords. It may take time, but it is possible.
Start Reaping the Benefits of Digital Marketing
You can see that digital marketing has so many benefits, and I just mentioned a few mentioned in this article. In my opinion, the top benefit is its cost-effectiveness. With a modest investment, you really can reach an incredible number of people through digital channels. No matter what size your business is, you can benefit from investing in digital marketing.
If you need further convincing that digital marketing is right for your business, get in touch with us. At Crucial Constructs, We’re willing to listen to you and answer your questions. Contact us today!
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