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The show is one entrepreneur’s take on leadership, social media, self-awareness, winning, marketing, venture capital, arbitrage, digital media, influencers, company culture, start-ups, attention, content, management, empathy, legacy, parenting, family business, crushing, storytelling, thanking, jabbing, right hooking, hustling, and the New York Jets.
Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a $3M to a $60M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies Content Marketing for StartUps | like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC.
Ever wondered how to create a content marketing plan? Today, I’m sharing my step-by-step process + a nifty template.
Did you know that only 37% of B2B businesses have a well-documented content marketing strategy?
This is shocking. After all, much of today’s marketing campaigns use content marketing in some way, shape, or form. However, no matter how surprising this may seem, this is very much the reality faced by many businesses, mainly by startups.
Much of this lies in the misconception founders (and even marketers) have about content marketing. Many, they see content marketing merely as a process of creating content in different formats to use for their marketing and advertising campaigns.
In reality, this is but the tip of the content marketing strategy iceberg. Sadly, it is this lack of a documented content marketing strategy that is the reason why there are so many startups struggling to experience those stellar results others experienced.
This is why I decided to create this article. Here, you will learn the definition of content marketing, the different steps to produce a content marketing strategy, and some tools that you can use.
“Make your customers the hero of your stories.” ~Ann Handley
“Content Marketing provides 4x the ROI of our traditional marketing spend.” ~Julie Fleischer
“It’s not the best content that wins. It’s the best-promoted content that wins.” ~Andy Crestodina
“Content is the reason search began in the first place.” ~Lee Odden
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