Need to leverage email to reach your users, clients, or customers, but not sure where to start? This class is designed for email marketing beginners. We’ll cover selecting an email service provider, setting up and designing your first email templates, and the basics of tools for entrepreneurs analyzing email campaign performance. If your business isn’t using email as a marketing tool already, you should be, and we’ll help you get started.
Email Marketing Secrets: Here’s What’s Working Now!
How to Run a Successful Email Marketing Campaign (Step by Step)
Those email numbers keep going up, too. That’s why it’s essential to learn how to do email marketing right, so you can reach your target audience and keep their interest.
By the end of this guide, you’ll know the steps you need to run a successful email marketing campaign so you can get more attention, engagement, leads, and sales.
What Is an Email Marketing Campaign?
An email marketing campaign is an email sent from a business to one or more customers or prospects. A successful email marketing campaign will get the recipients to take action, engage with your business, and help you to get more leads and sales.
One of the big advantages of email marketing is that people still use email widely. In Tools For Entrepreneurs fact, as our article on why email marketing isn’t dead revealing, 90% of adults and 74% of teenagers still use email regularly.
This makes email marketing the perfect tool for building customer relationships to help you generate leads and sales.
But before you run a successful email marketing campaign, you’ve got to do some prep work, so you’re primed for success when you finally send that first email.
1. Build a Targeted Email List
The most successful email marketing campaigns start with an email list full of qualified leads that are interested in what you have to offer. The best way to build a targeted email list is to convert your website visitors into subscribers.
2. Know Your Goals
All good marketing starts with setting goals, and email marketing is no different. To run a successful email marketing campaign, think about what you want to achieve. Typical goals for an email marketing campaign include:
- Welcoming new subscribers and telling them about your business and values so you start to build a relationship with them.
- Boosting engagement with your content and your business, whether that’s promoting a webinar or Tools For Entrepreneurs trying to make an initial sale.
3. Understand Email Types
It’s also important to understand the different types of emails that you can send. People group these in different ways, but here are the three key email types.
We’re all familiar with promotional emails, which talk about offers and sales and are self-promotional. Read more. Click here!
“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” -David Newman
“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” -Karl Murray
“Quality over quantity – Emails may be cost efficient but it’s no excuse to not produce quality content to give to a targeted audience.” -Benjamin Murray
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