So now you probably ask yourself the question is email marketing dead or not?

The answer is that email marketing is for sure NOT DEAD! Cause there are still many people using it
but the open and click-through rates went down so you could say it’s almost dead or on the edge of dying.

Is email marketing dead – four things to consider!
This video is also a pretty nice many chat tutorial and shows you how to use Facebook messenger to your advantage. 

Is Email Marketing Dead in 2021? The Truth About Email Marketing

Is email marketing dead in 2021? Does email still work in 2021? Should you bother building an email list?

Is Email Marketing Dead? Statistics Say: Not a Chance

In this post, we share email marketing statistics showing that, far from being dead, email marketing is an essential tool for attracting and retaining customers. Along the way, you’ll pick up some info that’ll help you refine your own email marketing strategy.

You’ve probably heard that email marketing is dying, or even already dead, more than a few times. Don’t believe it.

Email Marketing Statistics

Let’s be clear: the email marketing statistics show that email is here to stay.

For starters, we send 102.6 trillion emails every year. And the numbers keep going up, with 126.7 trillion expected to be sent by 2022. The average email subscriber receives 13 commercial emails a day.

Who’s sending and reading all of these emails?

Well, in the U.S. alone, more than 90% of people over the age of 15, it turns out:

email marketing statistics: usage in the united states by age in 2017

And, despite the rise of social messaging apps, more than 3/4 of teenagers are still using email. In fact, they consider email a “fact of everyday life.”

teenager and young adult use of email

We’re also pretty attached to our email. All of us (well, 99% of us) check our email every day.

Some of us check our email as much as 20 times a day. With the rise of mobile use, checking email is super easy, after all.

More than half of us even check our email before doing anything else online (probably before even getting out of bed):

email vs social media, first online check of the day

Key takeaway: No matter what age group you are targeting or where they are located, email remains a great way to reach your audience.

How do people usually check their email? On desktop or mobile? By far, the largest number of people are using the iOS mail client, whether that’s on the iPhone or iPad, according to research by Litmus. The next largest group uses Gmail, which boasts more than 1.5 billion users.

IS EMAIL MARKETING DEAD

And with all of the emails and all of the users, email reaches about 85% of the people you send it to (this is called the “inbox placement rate”). Read more. Click here!

“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
“Make the customer the hero of your story.” – Ann Handley
“Focus on growing your list all of the time as newer subscribers are more engaged, adding to healthier open rates and ROI.” – Karl Murray

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