Currently, with the extraordinary situation that we are experiencing due to the appearance of the Covid-19 in the world, most businesses have had to reinvent themselves and begin to pass most of their work activity to the Internet so that customers can continue to see their products and consume them with the same regularity. And what is the primary tool that any online business needs to grow? Good SEO optimization and choosing between paid or organic traffic.
To date, most successful businesses with a stable online platform have opted for paid search traffic; that is, they use Google ads and buy the clicks on the search engines’ result pages. Most of the traffic ends up being redirected to their website. Is this strategy no longer acceptable? No, it is still useful and always gives good results to those who invest their capital in it, but the truth is that the trend is changing. Since the pandemic exploded, organic traffic is gaining a lot of popularity.
The need to digitize all the content generated by the virus, whether you are a large or small company or simply an individual trying to make some money with your services, has made many people opt for an alternative free of charge and has shown that with a good marketing strategy behind it can also work and make the competition to search for traffic better paid.
Next, intending to help all those businesses that don’t know very well how to keep their website growing without paying money for it, we will explain to them the best tricks to get there using only the free tools that today’s organic traffic offers.
Ready to take your website to success?
How to Increase Organic Search Traffic
Choosing the right keywords
Did you know that Google analyzes up to 200 different factors before positioning each website in its search results? Yes, as you hear more than 200 different elements that can make a website rank ahead of another in a matter of minutes or fall into oblivion, and no one will ever know of their existence.
And what is possibly the essential factor that any website should know to have a quality SEO? Keywords. Having quality keywords is the success tool of millions of businesses, so it is worth spending some time researching which are the best keywords for our website and which are the ones that will make us look better in the results and have less competition.
Keyword research has been around since the time this term was invented, so you won’t have any trouble finding a way to analyze which are the main competitors they have in the main search engines, find out which are the keywords they have chosen, and devise your strategy so that when you launch your website in the search engine, it will be positioned ahead of all of them.
Of course, context is also essential, and the quality of the content, since a keyword in the middle of many meaningless words will have the same effect as not having any. You will have to find a balance between content writing and search engine strategy, that’s all.
Correctly Include Each Keyword
On a website, SEO experts call “hot spots,” that is, places where your keyword will have twice as much effect as if you decide to place it randomly anywhere in the text of your website. This shows that finding out which are the best keywords for your website is not enough to be successful, but that you have to go further and create an effective strategy where your content generates twice as much traffic as other similar pages.
Here is a list of the hot spots where we should always try to enter our keywords:
Between the first 150 words of our article and the last 50
In the URL of the page
Main title of the website ( h1 ) and subtitles ( H2 and H3 )
In the meta description
SEO experts recognize that our chances of success in the major search engines are very high by using these hot spots and competitive keywords. Simultaneously, there is nothing that can certify that businesses always get what they want using all these tools. It is a statistic based on the probability and performance of organic internet traffic. As such, it can always have variants where success does not occur.
Create Innovative Product Descriptions
How many cosmetic product pages can there currently be on the Internet? And of pet food products? Hundreds of thousands, right? How will we get a person to decide to keep our products and not those advertised by another website that sells the same thing? Through different, deep, and detailed product descriptions.
Having a website wholly dedicated to selling products has as its main disadvantage the little space it leaves to developers to write descriptions of each product, resulting in large catalogs of all types of products with very colorful photographs and a few short descriptions, and lack of information.
That’s why, if you want your online store to make a difference and manage to sell twice as many products as its main competitors, you will have to make an effort to improve that aspect: detailed descriptions full of useful information that will help the consumer decide if that product is the one he is looking for.
It is also essential that you consider that when search engines detect duplicate or very similar content between two web pages, they penalize them, making their position in the SERP drop dramatically and making it much more difficult to classify among the main results. Therefore, try to spend more time creating product descriptions than any other similar web page has, explaining in depth what others only name above and providing essential information to choose between one product or another.
Another handy trick that will make Google look good on you is to include real testimonials and opinions from people who have already bought this product. After all, the description is a copy that we must make of each product distributor’s information about a specific product.
Still, the testimonials and ratings from real people are unique information that will make your website visitors stay longer on your site and consider it much more reliable and useful. So don’t hesitate to use this resource to gain positions against your main competitors, and you will come out winning.
A good User Experience
How many times have you abandoned a website because it took too long to open? And how many times have you preferred to enter another website because their website offered you a much more comfortable and faster navigation experience? Indeed many, right? Well, that’s precisely what you should avoid happening to your website visitors.
The loading speed of a web page and the positioning it has in the main search engines are related, being essential that all those sites looking to succeed first make sure that their web page has an optimal navigation speed, otherwise nobody will want to visit it, and it will fall into oblivion.
These are the main factors on which a user’s experience on a website will depend:
- Intuitive and attractive web design for all types of users
- Having a website available for mobile devices
- The loading speed of all contents and the home page
- Pleasant and uniform aesthetics in all web sections
Also, if our website is a page specialized in the online sale of all kinds of products and services, our page’s loading speed becomes even more critical and will make the difference between having income or not. The reason? Because when customers do not understand a website or have to wait too long to be able to advance in their search, they decide to abandon it and look for the product elsewhere, which will cause the website to have no sales and on top of that get a bad reputation among the public.
In conclusion, nowadays it is possible to be successful on the Internet without having to pay for it, since despite living a world pandemic that is causing the ruin of millions of businesses, the organic traffic and the need to continue acquiring products of all types is something that does not stop gaining popularity and that if they are combined correctly can give many joys to those desperate entrepreneurs.
Therefore, do not hesitate to practice all the tricks that we have explained to you throughout this article. You will see that success on the Internet does not always depend on the money you invest in it but on applying an adequate marketing strategy.
While there are numerous technical methods to enhance your website’s SEO (at a minimum), here are 7 of the most typical SEO concerns e-commerce websites deal with and how to fix them.
1. Enhancing for long-tail keywords
I’m not declaring TeePublic is utilizing a stopped working SEO technique or anything like that; the numbers show they are likewise leveraging the long tail. This contrast needs to clarify that vanity rankings for the fathead keywords aren’t worth going after as much as collecting search traffic from the long tail.
The keyword “tee-shirt” may be browsed a million times each month, far more than “spiderman tee-shirt,” which sees about 10,000 searches a month. Here, “spiderman tee shirt” is the long tail keyword, and “tee-shirt” is the fathead keyword. Ranking for “tee-shirt” is almost difficult, while ranking for “spiderman tee shirt” is far more possible.
One chance e-commerce websites often miss out on is long-tail keyword optimization for classification, subcategory, and item pages.
For those who do not understand, long-tail keywords are reasonably unusual keywords that do not make much traffic in seclusion; however, they comprise the bulk of online search engine traffic in aggregate.
When it pertains to your e-commerce website, chances are you currently have a massive variety of long-tail variations to deal with. If you offer to clothe, for instance, chances are you have various colors and sizes for each product, and each of those will have multiple long-tail keywords related to it.
In aggregate, all possible long-tail expressions related to tee shirts overshadow the number of searches merely for the expression “tee-shirt.” You will extremely quickly get more traffic targeting these long-tail expressions with many pages than if you merely go after the expression “tee-shirt,” even if you ultimately rank for it.
Utilizing vibrant guidelines, you can produce titles and meta descriptions that catch these changes.
The page that ranks # 1 for “blue tee shirts,” for instance, is a page with a dynamically produced title tag and meta description at Target:
While I would advise some modifications to this vibrant title, particularly capitalization and more natural language, it’s working for them.
In aggregate, dynamically produced pages such as these can produce a great deal of traffic, so long as the material on each page is distinct enough to be excellently suitable for someone looking for that expression. More on this last point later on.
2. Out-of-stock item pages redirection
Rather, reroute the URL to the next most appropriate page, such as one including the majority of the very same keywords or the classification or subcategory page one step up the folder hierarchy.
If the item page will never return, utilize a 301 redirect.
In addition, if at all possible, if the page will never return, any links by your website to the rerouted page must be upgraded so that they connect to the brand-new page, or the links ought to be gotten rid of. The factor for this is that each time a link travels through a redirect, it goes through Google’s damping aspect, decreasing the PageRank brought by the link.
If the item is just briefly out of stock, do not utilize an irreversible (301) redirect. Instead, utilize a 302 redirect rather than inform Google that the out-of-stock page should stay indexed.
Utilize a spider such as ScreamingFrog to recognize any internal links on your website that indicate 404 pages. Likewise, you can and must utilize the Crawl Errors report in the Google Browse Console to determine 404 pages based upon links from other websites.
Do not merely execute a guideline in.htaccess that instantly reroutes these pages to the homepage. This is thought about a “soft 404” by Google, where Google would choose that a missing out on page render properly as a “genuine” 404.
3. Enhance brand-new item pages.
Huge eCommerce websites include brand-new items as typically as old ones head out of stock. When a brand-new page is included, it requires to be effectively enhanced.
Here’s a list of the bottom lines to resolve with every brand-new item page:
The title tag and meta description need to consist of long-tail keywords
Images must consist of an alt tag that explains the image, consisting of keywords. Remember that the alt tag isn’t simply planned for an online search engine; however, likewise for aesthetically impaired users and internet browsers that have a problem showing the image, ensure your alt tag works for people.
It consists of an H1 heading tag to make the significance of the page clear to them, consisting of long-tail keywords.
Consist of special material if at all possible, indicating material that isn’t simply boilerplate from the maker; otherwise, it is not likely to rank ahead of other websites utilizing the very same maker copy.
The page must be quickly obtainable from the website navigation through links in an instinctive method, or Google might not have the ability to index it. Even if Google can index it from, state, your XML sitemap, it requires links from your website navigation to fundamental any PageRank, which is normally needed for it to show up on the search results page. A rational navigational structure likewise provides the online search engine semantic context to show it for appropriate search inquiries.
4. Enhancing item pages with user-produced material
To automate this procedure, utilize a tool like TrustPilot to gather the evaluations and benefit from their widgets to show them. Evaluation platforms like this instantly ask clients for evaluations after buying, and plugins are readily available for e-commerce platforms like Magento and Shopify. Make certain that any evaluation platform you utilize has a plugin for your e-commerce platform or an API that your designers can incorporate with your shopping cart system.
Amazon, for instance, owes much of its success to the user evaluations that make up the bulk of the material about the item for lots of pages. As much as 90% of purchasers confess evaluations affect their purchase choice, including them is likewise a huge CRO increase.
On e-commerce websites with countless pages, while you can and ought to put in the effort to tailor material as much as possible, some boilerplate material is unavoidable.
5. Keeping your innovation upgraded
There isn’t much to state about this one that isn’t exceptionally particular to the platform you’re utilizing; however, it is necessary to remain upgraded, which is typically overlooked. Every cart, CMS platform, and plugin you utilize need to be upgraded routinely to maintain current updates and security spots. Failure to do this can adversely impact Google indexing and rankings, in addition to the other undoubtedly unfavorable ramifications.
6. Preventing replicate item descriptions
We have pointed out above that boilerplate producer material is rather inescapable and bothersome for SEO. We suggested keeping the material as distinct as possible provided your resources; however, it deserves broadening on that point with more information.
When you’re running a marketplace-style e-commerce website with a large number of pages, your finest method is to focus on personalizing your high-level classification pages as well as your most crucial item pages. First, start with the pages on your website that are currently making considerable traffic. You can recognize these pages quickly in the Material area of Google Analytics:
As we discussed in the 4th point above, it’s likewise really helpful to consist of user-created evaluations on your item pages to keep the material special.
While it would be ill-advised to eliminate any item pages that are currently generating substantial natural search traffic, it is clever to utilize the “noindex” tag on any item pages that aren’t generating substantial search traffic which you have no strategies of including special material to, specifically if there is no user evaluation ability. A lot of such pages can result in demotions in the online search engine due to algorithms like Panda.
7. Preventing duplicated on-site material (utilizing rel= canonical properly).
Recycling producer item descriptions aren’t the only method you can wind up with replicate material.
Item pages that are obtainable from several classifications.
URL inquiry string variations of the page that filter or sort the material, such as variations of the page that arrange the costs differently; however, otherwise show the same material.
URL tags for project tracking or comparable usages.
The pagination divides the material throughout pages and results in duplication (usage lazy packing to resolve this specific concern).
These circumstances develop several variations of the very same page at various URLs. When you have several pages, including the very same material, you spread out the authority throughout each of those pages so that none of them has enough authority to rank well.
Another concern is replicating various variations of your item pages due to circumstances such as.
Prior to anything else, let’s take a look at the following things you ought to think about so you can bring in natural traffic and preserve it.
Cellphone Compatibility: You most likely comprehend how crucial it is to make your site suitable for smart devices. You might lose a lot of visitors if your site is not enhanced for smart devices. This holds even if you produce a great deal of traffic on your website.
If you have a business-to-business (B2B) e-commerce shop, you might have questioned how to increase premium and natural traffic to your site. But, according to stats, producing top-quality traffic and high conversion rates is among the most significant problems many B2B e-commerce business owners deal with today.
Speed: It is vital to examine how long it considers your site to load. In general, your site must have the ability to load in less than 3 seconds. If a site takes too long to load, most prospective consumers could be lost.
Having item ads is a fantastic technique; however, not all companies can money this sort of marketing effort. This is particularly challenging for companies that have begun and may not have adequate spending plans on advertisements.
If the problems above can not be repaired straight, utilize the rel= canonical tag to inform the online search engine which page variation ought to be indexed. The correct code ought to consist of all page variations, consisting of both the canonical and all the non-canonical variations. The online search engine will appoint all authority to the canonical page and get rid of the others from the index.
Getting natural and top-quality traffic that draws in possible consumers is essential. If you desire to drive natural traffic to your B2B online shop, you need to consider including these ideas that have worked well for me in the past into your methods.
Things To Think About To Get And Preserve Organic Traffic.
Ways To Increase Organic Traffic To Your Online Service.
1. Make High-Quality Posts.
Unfortunately, many web supervisors in the e-commerce market do not comprehend how useful material marketing is. They have no concept of what channels they can utilize to launch their online material.
Another benefit of this marketing is that you can focus your material on a specific audience. In addition, there are online platforms that you can utilize to equate your material to the regional language of your specific audience.
You can create natural, designated, and premium traffic to your online shop with remarkable and helpful material. In my experience, B2B e-commerce business owners and merchants take advantage of the constant publishing of premium material. This brings in the natural traffic you desire.
You can make your blog site at content management systems (CMS) sites like WordPress or Squarespace. Numerous clients now desire to discover something important from your website.
2. Concentrate On Seo.
– Have in-depth meta descriptions.
Now you comprehend well how crucial premium material remains in producing natural traffic. Another essential factor to consider is to make excellent material that is search engine-optimized. Seo (SEO) is very important because these assists make sure that your site has a good ranking on the search results page Google.
- Provide your site’s sitemap to significant online search engines, such as Google.
- For blog site material, you require to ensure to use keywords that relate to the brand name.
- When developing material, insert authority external links that pertain to your market.
- Do visitor posts on other noteworthy websites and insert links to your website in the posts.
- When doing item descriptions, utilize your keywords well.
Comprehending the idea of SEO can be a bit frustrating; however, there is no requirement to panic. Instead, a few of these suggestions might assist you in dealing with your SEO.
3. Make The Most Of Uploading Videos Online.
Many people understand that videos are remarkable marketing approaches since they can produce excellent natural traffic on your website and more earnings for your shop. Among the very best social networks platforms to do this is YouTube. Given That Google owns YouTube, Google is normally vulnerable to recommending appropriate videos in the natural search engine result based upon an inquiry.
Some other networking websites you can think about are Facebook and Twitter. These are likewise great for introducing your clip and developing an excellent quantity of natural traffic.
4. Word-Of-Mouth Marketing.
Doing this project is simple but efficient in increasing your shop’s natural traffic. That is because individuals tend to buy items or attempt services when they are suggested by individuals they understand. Individuals will usually search for more info relating to a service or product advised by a pal in an online search engine, such as Google or Bing.
Have you attempted recommendation marketing? If the response is no, then you ought to do so today. You can make a reward program for existing consumers who can persuade individuals they understand to attempt a product or service from your shop.
“Outstanding people have one thing in common: an absolute sense of mission. ” Zig Ziglar
“Nothing happens until something moves.” Albert Einstein
“The path to success is to take massive, determined actions.” – Tony Robbins.
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