How do you start a physical products business from scratch? Mike gives a stay-at-home mom and entrepreneur some advice on how to get a head start in eCommerce.

While this is Brenna’s first time launching a physical product, she is not a stranger to entrepreneurship.

She started her entrepreneurial journey back in 2009 when she left corporate to start her own freelance graphic design business. From there, she created a subscription design service aimed at the restaurant industry.

She did all this while starting her family.

Born out of necessity

Like all moms, Brenna lives by the rule of thumb that kids should have an extra layer of clothing on them to keep them warm.

But on cold days, how do you keep a blanket on a squirming little kid? This dilemma gave birth to her patent-pending brainchild, the Chilly Child.

The Chilly Child is a special kind of blanket that keeps kids warm without restricting their movement. Kids can round around in the park and the Chilly Child would stay on.

Physical Products Business

Launching an original product

In this episode, Brenna and I address the issue of how to best sell a product that’s original, that no one has ever sold before.

Here’s a highlight of the key topics we discussed:

  • How to build a following from zero
  • Reaching out to influencers
  • How to deal with very large MOQs
  • Effectivity of Kickstarter campaigns
  • Instagram ads
  • Where to focus on, Shopify or Amazon?

We hope this episode will help you, especially if you are in the same situation as Brenna.


“Opportunities don’t happen. You create them.” -Chris Grosser
“Success usually comes to those who are too busy to be looking for it.” -Henry David Thoreau
“Don’t be afraid to give up the good to go for the great.” -John D. Rockefeller


If you need further convincing that digital marketing is right for your business, get in touch with us. At Crucial Constructs, We’re willing to listen to you and answer your questions. Contact us today!

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