Social Media Business Essentials – Analytics
Social Media Business Essentials – Analytics
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Strategy, Design, Social Media-Analytics
“If you do not know how to ask the right question. you discover nothing.”
-W.Edward Deming
“Without big data analytics, companies are blind and deaf, wandering out onto the Web like deer on a freeway.”
-Geoffrey Moore
-NO social data analytics?
-No website traffic analytics?
-No competition analytics?
Understand the numbers.
Explore your business data.
Pinpoint opportunities.
You must look beyond an overview to fully understand why your peaks are where they are…
So you can examine the valleys.
.. Because a sinking ship will never sail again if the holes aren’t found.
“What gets measured, get managed.”
-Peter Drucker
Analytics Checklist
1.Decide what you want to know-set information goals and objectives.
2.Get your tracking code installed- if you have one already, start using it.
3.Know your social media data-most major social networks have their own small, but useful, analytics.
4.Check often and react to the data- a monthly check-up won’t Suffice.
5. Don’t just go with averages-Statistics can be dangerous or misunderstood.
6.Ask Expert advice if you’re unsure-all social media managers shoulds should be able to answer your questions.
“Be yourself; everyone else is already taken.”―
Without music, life would be a mistake.”―
“Be the change that you wish to see in the world.”―
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