What pisses me Off more than anything else? Oh, This one shares better. Digital marketing tools make my life easier.

That’s a tool that everyone has, and I’ll even include it in my list. At that point, there’s not even a point in using the tools.

What’s The Latest Gadget or Tool in Marketing?

1.Google Analytics

IT tracks your visitor count if you have a lot of traffic.

 They’ll sample the data unless you pay like a hundred or a hundred and fifty grand or whatever their price is per year.

 Google Analytics will show you how people are engaging throughout your site and what traffic sources are causing most conversions.


You’re going to want to get rankings. You’re going to want more search traffic. It’s the most consistent traffic that you’ll get.

Social media traffic is easier and quicker to get.

Google’s Organic traffic is very, very consistent.

3.Google Search Console

 We love doing this internally, where we take Google search console, we log in; we look at all the posts, how many impressions they get, how many clicks they get and the click-through rate. We look for posts that get less than a five percent click-through rate. 

What Is SEO? 

The next one,

The Newbies Guide to SEO.

Do you see how that’s too much overlap?

You want to make sure you break it down. 


shows me how people are engaging with my website. How far they’re scrolling. Where they’re clicking, it allows me to take that data and, within Crazyegg, you don’t have to be a developer. You don’t have to be a designer. You can adjust your page and run A/B tests to maximize your sales. Because it’s not just about getting traffic, it’s about converting those visitors into conversions. Another tool that I love using is called Subscribers. It’s through push notifications. P


It’s through push notifications. People will come through to your website, but they don’t come back. What it does is it puts a little browser notification when people come to your site and gets them to subscribe without being obtrusive. It does it all within the browser. 


HubSpot’s a great tool to look at your overall marketing, your lead count. It integrates marketing with sales, and that’s why I want to end with HubSpot. I love it. I use it, and sure some people may say, “Hey, there are other tools that do this or that.” HubSpot has a lot of free plans, and they have some startup plans, which is very entrepreneur-friendly, and best of all is they keep adding more and more stuff for free, so why not? They’re a huge billion-dollar company trying to crush their competitors, so they’re just releasing a lot of things for free. Hey, that’s for your benefit.

“I cannot give you the formula for success, but I can give you the formula for failure–It is: Try to please everybody.”-Herbert Bayard Swope

“Success is not the key to happiness. Happiness is the key to success. If you love what you are doing, you will be successful.”-Albert Schweitzer

“Fall seven times and stand up eight.”-Japanese Proverb


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