Alrightyyyyy! Back at you guys with another crazy product research technique! I tried my very best to do the Amazon FBA product research technique to help you build your Amazon business. This will allow you to be nimble and more confident about the fact that “doing what everyone else is doing.”


Amazon product research is your ticket for finding winning product ideas to sell on Amazon. Every lucky Amazon seller has mastered the research process.

Unfortunately, a lot of people spend too much time doing product research the wrong way, because they haven’t been armed with the right understanding.

What are some of the things that people should look out for when they are choosing a product to sell on Amazon

amazon fba product research technique

The first thing is to make sure that you are following a quality model. I started off in an e-commerce business, so I was going out there and finding products that I could get access to through a distributor or manufacturer directly, and then I was selling their brand. That is not the model that we recommend.

You are taking part against everyone else for the exact same product. You are likely competing against the brand itself, and your margins will be horrible. We recommend that you go out there and create your own brand with basic consumer products.

The second thing that you need to realize is that, when it comes to Amazon, there is a list of categories that are good and a list that is bad. The general idea is that you want to go after products that fit the model.

You want to look for fundamental consumer products – anything in the beauty, product, or fitness niche is great.

In conclusion, you want to look for products that are light and small, and if you can find ones that are less than a pound, that is ideal.

If you have something that’s large and heavy, it will ramp up shipping costs and storage fees with Amazon. The holy grail of a product is one that sells for $30-40, and that weighs next to nothing.


“Take time to deliberate, but when the time for action has arrived, stop thinking and go in.” ~ Napolean Bonaparte

“You cannot score a goal when you are sitting on the bench. To do so, you have to dress up and enter the game.”  Israelmore Ayivor  

“Do the thing you are afraid to do and the death of fear is certain.” ~ Ralph Waldo Emerson




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choosing a product to sell on Amazon

create your own brand with basic consumer products