Aiming to reach newer audiences in Facebook?

Worry no more, we are here to help you.

Go ahead and read on.

Do you want to reach new audiences on Facebook?

Have you considered targeting niche audiences?

Targeting niche groups of people on Facebook, in addition to your primary audience, will help you create new channels of traffic and revenue.

In this article, you’ll discover how to find and reach niche audiences on Facebook.

Discover how to successfully target a niche audience on Facebook.

Uncover Your Niche Audience

Sometimes, all it takes is a little brainstorming to yield an immediate option for a secondary audience. Think of your product or service as if you initially created it for people other than your primary audience to identify new shades of its features that will interest additional customer segments.

For example if Dollar Shave Club’s primary audience is men who use razors, it’s easy to see how they would choose women who use razors as a great secondary target.

dollar shave facebook post

The Dollar Shave Club markets their product, cost-friendly razors, to men as well as women because they both use razors.

Alternatively, you can go deep into Facebook’s Audience Insights to learn more about your primary audience’s quirks. Use any shared similarities you find to identify secondary groups of people who might qualify as a viable audience for you.

audience insights data

Use Facebook Audience Insights to explore the shared similarities of your primary audience and find related audiences you can market to.

Target Your Niche Audience

When you’ve decided which audience group you want to target on Facebook, you can take advantage of Audience Optimization to ensure your post will be seen by users who are most likely to engage with it.

audience optimization targeting

You can now use Audience Optimization to increase the chances of your post being shown to a specific type of Facebook user.

Now that you know how to find and reach your niche audience, here are three tips to help you make the most of that exposure and visibility.