ZERO TO FREEDOM IN SELLING PHYSICAL PRODUCTS

10 Steps On How To Launch Your Physical Product

1. Define, Understand, And Reach Your Target Audience

You and your team must observe, analyze, and define the specific group of people you want to target, before launching your product.

To discover which audience this group will be, you will need to take a close look at analytics, relevant statistics, case studies, customer geography, demographics, and behavioral patterns.

By learning your target audience, you gain knowledge of your marketing direction and can begin focusing on building an effective strategy.

2. Know The Fundamental Problem Your Product Solves

Once your target audience is defined, the next appropriate steps are to uncover their needs, the challenges they face, and the gaps that exist in the competition.

The answers you seek can be found from product beta testing, by asking potential customers relevant questions, and for their feedback.

It is also vital to review similar products offered by the competition and to weigh their pros and cons to see how they compare to yours.

Your goal is to obtain the knowledge of which customer problem is currently not being addressed and to make your product the ultimate solution.

3. Become Familiar With The Buying Journey

In addition to uncovering your target audience and in learning what problem your product solves, it is also vital to develop a deep understanding of buyer pain points, where they get their information, and what influences their buying decisions.

Go where the customers are and become a part of their process.

Look at what it is like to purchase your product from the buyer’s perspective, and in doing so, make a note of areas needing improvement.

Strengthen any weaknesses you find, to make freedom in selling physical products a better buying experience for your customers.

4. Secure Your Product’s Online Identity

In today’s tech-savvy world, some might say you do not exist if you cannot be found online.

Therefore, begin building an online presence for your product, well before its launch date, to secure its identity.

Start by checking to see if your freedom in selling a physical products domain name is available and attempt to buy the different types of URLs — .com, .org, .net. .co.

Be sure that you secure all other essential items too, like trademarks, and various social media accounts.

5. Be Different From The Competition

The piece of advice you often hear concerning brands and products is the necessity of being different from others in your market.

Many companies underestimate how much of an impact uniqueness can have on the end result, and therefore, end up joining the “Trending” train, instead.

Ultimately, the lack of originality causes a lot of companies and their products to “blend in.” This decision is a surefire way for your product to end up among the 95% of products that fail each year.

Before launching your product, be confident as an innovative leader, and do your homework.

6. Predict Product Launch Challenges And Variables

There is no way you can know everything, but it is crucial that you do not unintentionally overlook vital information, or leave important decisions to the last minute.

From the start, be intentional and realistic when assessing freedom in selling physical products materials, labor costs, target channels, and price points.

Become comfortable with the notion of challenging the key assumptions made about your product. Question its possible successes and flaws, to make any adjustments before launching it to the public. Read more. Click here!

“Learn as if you will live forever, live like you will die tomorrow.” — Mahatma Gandhi
“We cannot solve problems with the kind of thinking we employed when we came up with them.” — Albert Einstein
“When you give joy to other people, you get more joy in return. You should give a good thought to happiness that you can give out.”— Eleanor Roosevelt

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