How to Monetize An Audience With Physical Products and Crush Your Competition with this 4-Part Formula
Ryan Daniel Moran has been called an Amazon Expert and is well-known for his ability to maximize profits by creating raving fans, not just customers. Ryan believes that entrepreneurs and business owners are best positions to go out and make the change they want to see. He believes that entrepreneurs can execute faster and more effectively than many major brands. In this episode, Ryan shares his “12 Months to 1 Million” strategy, the two functions every business should have, and great customer management techniques.
1.How To Create Raving Fans
Ryan clarifies that just selling a product should not be the end goal for businesses who want to create a strong brand loyalty, or what he calls “raving fans.” His emphasis is that business owners have to shift their mindset from managing products to managing customers. If done correctly, he says, internet entrepreneurs can build a business with repeat customers, as well as rank new products much faster.
2.The Two Functions of a Business
The function of a business is not to sell products, says Ryan. According to Peter Drucker, getting customers and keeping customers are the two things businesses need to focus on. Listen to this episode to hear how Ryan offers tested strategies that accomplish those two goals. In this episode, He talks about the importance of creating a backend process by which to capture customer information, and how external links back to your Amazon products can increase your ranking in a very short amount of time. He also gives several suggestions on how to better engage customers.
3.How “Punting” your payday may be the most valuable thing you can do
In this episode, Ryan talks about the instinct to see product sales as the win, and how the desire to “cash a paycheck” may be hurting some internet entrepreneurs. He offers instead the idea of “Punting your paycheck” to help your business grow. This means shifting profits and focus on what happens to the customer after they have received your product. From Buyer’s clubs, Opt-ins, private Facebook groups and Amazon channels that target your specific audience, Ryan’s insight in this area is a must for anyone selling online.
4.Creating a Launch-Like Experience
In this episode, Ryan explains that rankings and product placements online can dramatically shift for the better if a few simple actions are followed. From generating hundreds of product reviews in a short amount of time to increasing sales, Ryan says creating a launch-like experience allows new or seemingly unknown products to surge ahead of the competition, even when those products are offered by big brands. In this episode, he walks through the process in just a few easy steps, so be sure you listen.
How To Monetize An Audience With Physical Products
If you want to create change, it starts with you. How? Simple:
1) Take ownership of a problem.
2) Create a solution to that problem.
3) Find others you can serve with the same problem and 6y introduce them to your solution.
From Ezra Firestone’s eCommerce All-Stars event in Austin, TX.
This is a presentation about taking action. About building influence and using innovation to stay ahead.
Not protesting. Not complaining or comparing ourselves to others.
I love building brands and there is enough profit to be made in this eCommerce world for all of us.
Ezra the “internet marketing futurist” Firestone is actually coming back to Austin to speak at our upcoming annual event on December 7-9 2017 because there is no one better to talk with about the future of marketing.
Ezra runs several multi-million dollar physical products businesses, and they are all built on the back of Facebook traffic and modern digital strategies. Ezra has become a pioneer at using Facebook Messenger as a form of “modernized email marketing” to promote
products, increase sales, and build your audience.
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“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” – David Ogilvy
“Before you create any more ‘great content,’ figure out how you are going to market it first.” – Joe Pulizzi & Newt Barrett
“Success is often achieved by those who don’t know that failure is inevitable.” – Coco Chanel
“I feel that luck is preparation meeting opportunity.” – Oprah Winfrey
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