10 Most Popular Email Marketing Platforms

Email Marketing is still one of the best ways to boost the revenue of your business! But how do you find the best email marketing tool that works for your specific business? Well, this video will give you the answer 🙂 I’ve tested 8 different email marketing platforms over the past couple of months and I’ve created tutorials about all of them.

I have now a good overview of what email marketing service performs the best in different categories. I’ve analysed these 8 email marketing software in 5 categories: price, features, ease of use, deliverability and support. Watch the video until the end to find the best email marketing service for you!

The description of this video contains affiliate links, which means that if you buy one of the products that I recommend, I’ll receive a small commission without any additional cost for you. This helps support the channel and allows me to continue making videos like this. Thank you for your support!

Watch: BEST Email Marketing Software in 2021 (My TOP Recommendation)

Choosing the right email marketing platform can have a significant impact on the success of your marketing campaign. This article will review the 10 most popular email marketing platforms for coaches, teachers, and service-based businesses.

Having said this, there is one more reason why you want an email marketing platform: GDPR. If you are based in or transacting with clients in the European Union (EU), you must comply with the General Data Protection Regulation (GDPR). Part of this regulation is that you need to keep track records of every email contact on your list. When did they subscribe or unsubscribe, and even more important, when did they accept the GPDR related terms enabling you to send them emails?

Here are some examples of the most popular email marketing platforms: SOURCE

1. ActiveCampaign

ActiveCampaign’s mission is ‘Help growing business make meaningful connections with their customers. Its vision is to provide businesses like you with an all-in-one marketing platform. To name the two main components here: Email marketing and CRM. There are many more features, tools and integrations.

Since ActiveCampaign aims to be more like an all-in-one marketing platform, there are many tools and features available, and it might be a little overwhelming at times. Having said this, comparing the only feature by feature with its rivals, it is not more difficult to work with.

Luckily, there are fantastic training tutorials on their website, and their support team and community is absolutely amazing. So nothing to be concerned about.

2. AWeber

AWeber has been around for a while. It has been a prevalent and tool of choice for many businesses up to reason years. They are considered even to have invented the email marketing platform itself.

The platform is equipped with pretty much all the functionality you would expect from leading in its space. You can build emails with a drag-and-drop builder, have access to lots of pre-designed templates, and all the to be expected integrations into the rest of your online business and marketing tools.

AWeber wouldn’t be an email marketing platform if it wouldn’t offer quick and easy-to-implemented sign-up forms and banners to embed onto your email or landing page software platform.

3. Constant Contact

Constant Contact is one of the largest and fast-growing email marketing platform providers. It’s popular with beginners as known famous for its ease to manage email lists, contacts, email templates, marketing calendars and more.

Constant Contact is ideal for absolute beginners who are worried about how to get started. Its user interface is light on the eye. It’s easy to navigate and access email list, templates, contacts, the marketing calendar, reporting and built-in social media sharing tools, free image library, and powerful integrations such as Facebook Ads and Shopify eCommerce quickly.

4. ConvertKit

ConvertKit is popular with professional bloggers, authors and social media stars. It is easy to use and mighty.

ConvertKit is targeted at creatives who want to spend valuable time on content creation and not email marketing automation. Its user intervals are elementary, navigation is easy, and email automation workflows super fast.

The subscriber management and tagging and advanced email segmentation are also there and easy to use.

ConvertKit offers email-based support, an extensive knowledge base, great learning material and a fast community where you could get tips and tricks from other users.

5. DRIP

Drip is a powerful and relatively new email marketing platform aimed at bloggers, eCommerce site owners and marketers. Easy personalization combined with a wide range of marketing automation stools makes Drip attractive quick start users.

A drip is a solid option if you are an eCommerce site owner selling various digital and/or physical products. Its clear strength is understanding client intent and purchasing behaviours. With Drip, you can build deep knowledge about your customers and clients with its amazing metrics tracking functionality.

Drip offers support via live chat, webinars, eLearning, free guides and documentation.

6. GetResponse

GetResponse is a very popular, easy to use an email marketing platform. Besides its core features, it has powerful add-on’s such as landing page and webinar capabilities.

The perfect timing feature is unique in the field. This feature will help predict the perfect time to send out emails to increase open rates.

GetResponse hot new feature ‘Autofunnel’ is a ready-made, automated sales funnel generator. It allows you to built your landing pages, automate your emails, sell your products, recover abandoned orders, and convert your customers all in one place.

Support is provided by a huge community, live chat, email and phone, and a library full of learning material, videos, webinars, and how-to guides.

7. Keap (InfusionSoft)

Keap, previously know as Infusionsoft, is one of the complete email marketing platforms. This all-in-one marketing solution combines email marketing with automation, CRM and some pretty cool advanced features.

InfusionSoft (now Keep) was one of the first to the market with a drag-and-drop email automation builder. Their aim has always been simplicity for the user. You set a goal; the builder helps you create an automation that will meet that goal. Simply amazing.

Given its price-point (details below), it is more for mid-sized businesses who look to combine email marketing with CRM. Having said this, the absence of A/B testing capabilities is a big setback for an organization of this size, so make sure you are clear on your need for this feature before making a purchase decision.

8. MailChimp

MailChimp is properly the worldwide best-known email marketing platform provider because they offer a free forever plan. They are for sure are one of the largest, with over 1 billion emails sent a day.

MailChimp is widely used by people who are just starting with their business simply looking for a free email marketing platform. It is great for beginners because of its ease of use and extremely competitive pricing. It is perfect for your hobbyists.

Don’t get me wrong, MailChimp is an amazing deal for some, but definitely not for all.

It reminds me of an old saying, “Coming for free is too expensive”.

9. MailerLite

MailerLite is relatively new in the market. It has made a niche its area of expertise: simplicity. Its mission is to provide easy, fast and simple email marketing essentials for marketers and business owners who don’t want unnecessary features.

MailLite is simple to use, especially for absolute beginners. The user interface is intuitive, minimalistic, simply clean. You will find everything you need to get started at a fingertip. Creating your first email is probably the fastest from all platforms.

10. Newsletter2Go

Newsletter2Go, a Sendinblue company, is the second most popular email marketing platform in the German-speaking markets. Founded in 2011 in Germany, their growth is breathtaking.