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Entrepreneurship has its perks. Owning your own business can put you in control of your life, your career, and your financial future. But as any small business owner knows, entrepreneurship has its challenges too. It can be risky, stressful, and even lonely, which is why JumpStart advisors are here to assist!
You’veYou’ve decided to sell a product or service because you believe it’s excellent and you’re sure others will agree. But what makes your business unique? Is it better, quicker, cheaper? What problem does it solve, and how does it add value for your customer?
Entrepreneurs need to validate their hunch by ensuring an audience and a demand for the product or service. Ask your customers and friends – they can help you gain better insight into your idea. Next, head to the internet and conduct a few simple searches to see if there is a similar idea already competing on the market and gauge consumer needs. Finally, test your product out on customers. It will help you perfect your product pitch and maybe even refine your product in the process.
Starting a new business, you need to begin with your finances. Know your credit score because good credit may help you secure loans at a lower rate and allow
You to get small business loans if needed. Have a budget for your finances.
Next, consider your business finances. Prepare a budget and financial projections to help avoid financial pitfalls and determine your initial offerings scale.
Then decide how you’ll fund your business. Will you raise funds on your own, or do you need a small business loan? Borrowing money can be risky, and it might not be suitable for you. Know your options and the risks of each. Make sure your personal and business finances and accounts are separate!
Sole proprietor, corporation, partnership, or LLC? These terms are tossed around, but what are the benefits and challenges of each? Understanding the basics of business structure and how it affects your tax and personal liability will help you choose.
Speaking of structures, will you need a brick-and-mortar storefront or commercial location? Or is internet-based e-commerce the way for you to go? These considerations will determine your startup costs, your business projections, and your marketing strategy.
How effective is social media for promoting your product or service? What about paying for advertising, a public relations professional, or influencer marketing? How much do you need to spend to reach your audience and still turn a profit?
Start with your circles of influence to reach potential customers using social media and word of mouth. Marketing can be expensive for a young business, so be sure to take advantage of free tools like a website and other design templates to cut costs and save time.
If all of this sounds overwhelming, don’t worry; you’re not alone. There are local organizations that support entrepreneurs like yourself. Our business advisors and partner organizations offer no-cost, one-on-one business assistance to help you start and grow your company. You can also access free business resources, workshops, and programs to help you accelerate your growth.
A video from Murray stated that Starting a new business is always a big challenge for any first-time business owner. Murray takes his many years of experience as an entrepreneur and small business owner and gives us five factors to consider when starting a new business.
“There are no secrets to success. It is the result of preparation, hard work, and learning from failure.”
“Success seems to be connected with action. Successful people keep moving. They make mistakes, but they don’t quit.”
“If you really want to do something, you’ll find a way. If you don’t, you’ll find an excuse.”
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