- Directory
- Recent
-
Featured
-
Featured
- Recent
-
VERY ESSENTIAL ITEMS THAT YOU MUST HAVE TO RUN AN ONLINE BUSINESS
by Ashley Wells | Nov 30, 2024 | 0
-
- Programs
- Digital Nomad
- Side Gigs
- Resources
Select Page
10 people find this post amazing!
The location-based marketing space and the technology the drives it, are expected to grow this year, driven by adoption from big brands. According to a new study of brand marketers, 75% believe location-based marketing is an important business issue for 2016.
The survey was completed by reps from brands such as Coca-Cola, Mondelez International, BMW, Tesco, Starbucks, and Starhub. 77% of these brands find location-based data to be valuable, but only 65% believe it is accurate. This appears to be a pain point for many of these brands and a major hurdle in being able to take action on the data.
On the tech side of location-based marketing, these brand marketers will be investing in Wi-Fi (63%), GPS (57%), NFC (46%), and beacons (41%). The LBMA expects all of these location technologies to grow by double digits this year.
ORONTO–(BUSINESS WIRE)–The Location Based Marketing Association (LBMA) has today released its inaugural Global Location Trends Report. Launched at SXSW during the largest annual gathering of brands and LBMA members, it reveals that connecting people, places and media is a key priority for marketers in 2016.
Thomas Walle, CEO, and co-founder of Unacast, the world’s largest network of proximity data said: “This report proves that location data is of huge value to the world’s biggest advertisers. The issue to date has been using it due to the fragmentation of the proximity industry. Unacast has spent the last 12 months solving this challenge, successfully aggregating, standardizing, and tagging it from independent providers around the world so its full potential for marketers and consumers can now be realized.”
Walmart Labs Director, International Mobile Product Management Brendan Wright commented: “Increasingly we are turning to mobile location technology to help solve key customer problems in our stores. A great example of this is our ‘check-in’ functionality, which utilizes mobile location services to allow a customer to ‘check-in’ via mobile to save time collecting their online order from a store. This new research from the LBMA supports the work we are doing.”
“As tech becomes more visible and integrated into every part of our lives, shoppers will expect greater engagement, personalization, and convenience in our shopping experiences. Location-based data is critical to engineering relevant “shoppable” moments or “buy now” opportunities. This research is extremely valuable for retail agencies like TPN,” said Manolo Almagro, Senior Managing Director Innovation + Retail Technology TPN Retail
Asif Khan, Founder & President of LBMA concluded: “Our report validates the importance of looking at the location as the “cookie for the physical world”. It’s the only piece of data that enables us to see the effectiveness of mobile, DOOH, TV, radio, IoT, and more all at once.”
The full report will be launched today at RetailLoco, a one-day event held at SXSW in Austin, Texas on Sunday 13th March hosted by the Location Based Marketing Association. It is the largest annual gathering of brands and LBMA members and delivers insights and trends on the latest in mobile and location-based tools and techniques for retailers. The event features keynote speakers, panels on indoor location, proximity-based payments, in-store digital signage, push notifications, metrics/analytics, augmented and virtual reality, and more.
About LBMA
The Location Based Marketing Association is an international not-for-profit group dedicated to fostering research, education, and collaborative innovation at the intersection of people, places, and media. Our goal is simple: To educate, share best practices, establish guidelines for growth, and to promote the services of member companies to brands and other content-related providers. The more than 700 members of the LBMA include retailers, restaurant chains, agencies, advertisers, media buyers, software and services providers, and wireless companies.
In marketing, if you break the fundamentals, no matter how much effort you put in, you will not succeed. Today, this video is going to break down four marketing strategy principles, and how you can market anything.
Crucial Constructs has launched an Online Marketing Classroom, a feature-rich work from home eCommerce marketing training program. The program includes cutting-edge training content, software tools, expert digital marketing support, and access to a private members’ group. Go to https://crucialconstructs.com/omc1/ to learn more.
“People may doubt what you say, but they will believe what you do.” ~Lewis Cass
“The path to success is to take massive, determined actions.” ~Tony Robbins
“An idea not coupled with action will never get any bigger than the brain cell it occupied.”~Arnold Glasow
Learn More about Commission Hero here: Click Here Now!
Learn More about the Academy here: Click Here Now!
The Crucial Constructs Academy is a Free Video Training Course Available only to our Readers and Subscribers. A thorough and detailed training available to you. Find out more about it here. Click and Learn.
Table of Contents
Achieve Your Goals Now!