13 Small Business Website Marketing Tips

 

In this video, I’ll show you 13 small business marketing tips to use on any website. Your website is one of the most valuable assets you can have when it comes to your business. It can be tough to get it off the ground and start seeing some traffic. One of the best ways to get that traffic so you can start earning some online sales is to create content consistently through blogging. I will show you an example of a website that gets hundreds of thousands, if not millions of visitors per year just by using simple marketing tricks combined with blogging.

The number of social media users will increase to 3.196 billion by 2018. And social media marketing has become a powerful medium for brands to reach this vast audience base.

Social media is a great platform to reach and engage with your target audience. Social media marketing can bring remarkable benefits to your business. 45% of marketers who used a social media marketing strategy found them to be “somewhat effective,” and 29% found it “very effective.”

Social Media Week Marketing Strategy

Social media marketing has become an integral part of digital marketing strategies for most businesses today. It involves all marketing activities on social networks like Facebook, Twitter, Instagram, Pinterest, Linked In, etc. It includes posts in the form of text, images, videos, blogs, or paid advertisements. Marketers use these posts to drive customer attention and interaction towards their brand and promote their products and services.

Now the question is: why is social media so important?

Here are some facts to answer that question:

1. According to the Sprout Social survey, 30% of millennials follow a brand on social media.
2. In a 344 social media marketers survey by brilliant Insights, 52% reported increased revenue and sales through social media marketing strategies.
3. In 2017, Facebook alone was able to garner $39.9 billion in ad revenue.
4. 25 million+ businesses have an account on Instagram as of July 2017.

It is clear from the above stats that social media is an important marketing channel for brands today. Now let’s look at some of the key advantages of social media marketing.

Advantages of Social Media Marketing for Your Business

1. Increase in Brand Awareness

Social media serves as a vast and valuable platform to advertise your brand in front of your customers. To get started, you need to create your company account or business page on social networks like Facebook, Twitter, Instagram, etc.

The most significant benefit of this is an increase in brand awareness. Social media has millions of active users whom you can target to raise brand awareness.

1.4 billion users are active daily on Facebook alone, as of December 2017.
Instagram is running with 500 million-plus daily active users.
Twitter manages to get 330 million monthly active users.
And the numbers are growing on all other social platforms. This is undoubtedly a massive network for brands to tap.

Businesses have realized the value of social media marketing. They use it for varying reasons: the CMO survey 2018 listed brand building and brand awareness as the top reasons for using social media.

2. Improvement in Brand Loyalty

Many businesses have started focusing on social media marketing for creating customer engagement and building brand loyalty. Social media is becoming popular among customers who like sharing their brand experiences online. Companies can bank on this powerful tool for building brand recognition by answering all customer questions and acknowledging their experiences.

For this, you have to engage with users on social media activity and strengthen your brand loyalists’ community. As a company, you have to respond to your customers promptly. According to Social Habit research, 42% of customers want a direct response within an hour.

It is not easy to meet these expectations by looking at the significant number of questions businesses receive daily. However, as a forward-thinking business, you have to understand the value of building a positive image on social media. Put your best foot forward by answering all consumer questions, leaving positive impressions, and developing a larger community of brand loyalists.

3. Cost-Effectiveness

Social media has become the new landscape for advertising. Social media marketing is far less expensive than traditional advertising. It costs nothing to create a profile on major social media sites, though some sites charge extra premium memberships. So, as an advertising channel, social media is relatively cost-effective.

However, it costs you time and effort to maintain your profile and increase engagement on it. Social media essentially runs through word-of-mouth recommendations. All you need to do is post quality content regularly and share it within your network – almost at zero cost.

Remember that social media is available 24/7, and whatever you post remains there forever. So keep in mind customers’ interests and behavior while sharing any of your brand’s information.

Your content is the gateway to send out a positive brand message. Use it to your brand’s advantage.

Again, social media offers a global reach. An excellent social media presence opens the doors to the entire world to showcase your brand and offers. This unlimited reach also comes without any extra cost.

Is there another marketing campaign that gives you free access to customers around the world? Or can you name any other 24/7 channel to promote your message for free?

I assume you answered “no” to both questions.

Now you can understand why businesses are shifting from expensive traditional advertising methods to a cost-effective social media marketing strategy.

4. Increase in Engagement Rate

Growing the number of loyal customers and brand advocates is a proven method of building your brand. One new customer or fan can potentially lead to many new customers by sharing your content or products within their network.

This is the most beneficial aspect of social media over other marketing channels – the scope of virality. Take full advantage of this possibility to drive more engagement for your brand.

5. Boost in Traffic

Social media can bring steady traffic to your website. You can use social media to drive traffic to your website and encourage purchases. People rely on others’ recommendations for making any purchase, and social media is the channel for finding such recommendations.

So, create and share great content around your brand and get as many positive reviews as you can. Capitalize on the referral traffic that comes through social media.

6. Improvement in SEO Ranking

You already know how social media increases brand awareness. This increase in brand visibility can also help you drive more conversions.

Social media marketing boosts your SEO. It helps people find your business on search engines. Social media marketing gives your business a human voice to advocate your brand through your employees and existing customers.

If you want your business to rank higher, integrate targeted keywords into your social media content. Complement your content with infographics, product information, market statistics, user videos, and employee photos.

You can also collaborate with influencers in your industry to share your content with their audiences. This could lead to more shares, which results in better social signals that improve your SEO rankings.

Social media marketing can be a helping hand to fulfill your brand’s objectives. Whether you want to grow website traffic, increase brand awareness and loyalty, improve SEO, or drive sales. The above benefits of social media marketing clarify why you should use social media for your business.

Now, let’s look at building a perfect social media marketing strategy for your business.

 

Setting a sale price on products and variants can discount items without using a discount code. This method shows both the original price and the sale price so your customers can see the price comparison.

 

Sometimes, you need to create an order for your customer manually. You can do this through draft orders. When you create a draft order, you manually add the products, choose shipping, taxes, and apply for payment.

 

“Success is walking from failure to failure with no loss of enthusiasm.”

Winston Churchill

“I owe my success to having listened respectfully to the very best advice and then going away and doing the exact opposite.”

G. K. Chesterton

 

 

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1. Building the Perfect Sales Funnel

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3. Creating Your First eCommerce Website

4. Facebook Marketing Mania

5. Essential Guide to Sales Funnels

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7. The Quintessential Guide to Marketing Ads