Larry Kim, the founder of Wordstream, will discuss a new and improved way for better email marketing.
Top 7 Facebook Marketing Strategies & Advertisement Hacks of All Time
Watch the replay of Larry Kim, founder of MobileMonkey, and Payman Taei, founder of Visme, sharing the strategies working in 2020 to improve customer engagement, build a massive lead list, and execute crazy effective Facebook Ad hacks that convert like crazy. Copy the strategies here to recover and expand ROI from your Facebook channel and the Facebook family of apps.
Larry Kim on Search Marketing, Chatbots, and Being a Unicorn in a Sea of Donkeys
Bloggers and marketers are doing busy work instead of finding what works and maximizing returns from them. This habit of trying out too many things instead of nailing in on what works makes marketing unduly expensive.
Webmasters want to get the most profit without spending an excessive amount of money. But a lot of them are going about it the wrong way.
These marketers and bloggers are investing their time and money in already crowded marketing channels and methods. Instead, they could benefit from finding less crowded, but equally effective, options.
According to Larry Kim, if you want better results, explore channels that have high user engagement and low competition. Think SMS, Facebook groups, LinkedIn, chatbots, Instagram, and search engine data.
Talking of search engine data, Larry says, “The genius is in the packaging.” Since most marketing strategies rely on search data, let’s look at that one a little closer.
Search Marketing Strategies
Ninety-four percent of your organic traffic will come from Google searches. Hence, you want your pages ranking in Google’s top ten results, preferably top three or even number one. Ranking high on Google is critical to your success.
You can leverage paid or unpaid strategies in your search marketing effort.
However, what you do when someone lands on your site is equally critical.
It’s easy to get carried away with strategies when you should be listening to what your website is telling you. For instance, popular statistics might tell you that people respond negatively to pop-ups, while data from your website says that’s what converts the most.
The unicorn is in what your search data is telling you. Not what everyone assumes is true.
Leverage Chat Marketing
Customers prefer to chat with businesses rather than call or send emails. Albeit you want to have time to do other things that’ll grow your business while communicating with your customers.
Hence you’ll need a chatbot to keep your visitors engaged and answer all their questions.
With the advancement in machine learning and artificial intelligence, it’s often difficult to tell that you’re chatting with a chatbot. Chatbots have become essential lead generation, engagement, and conversion partners for a growing number of businesses.
In short, they drive the conversations that drive conversions for businesses. Most unicorn marketers are already reaping the benefits of using chatbots in their marketing mix.
Being a Unicorn in a Sea of Donkeys
The whole idea of becoming a unicorn in a sea of donkeys is that you find and maximize ROI from contents or strategies that produce outsized results. Hence, you’ll publish content, distribute them, and watch out for those that quite naturally engage your audience the most.
These observations also work with your marketing strategies and channels. Look out for what strategies and channels are driving outsized marketing value.
Once you’ve discovered the strategy, channel, and content that give you the most ROI, then you’ll know where to put your money.
In this interview with Larry Kim, you’ll learn to leverage content, search marketing, and chatbots in your journey to becoming a unicorn in a sea of donkeys. Read more. Click here!
“Email has an ability many channels don’t: creating valuable, personal touches—at scale.” – David Newman
“A small list that wants exactly what you’re offering is better than a bigger list that isn’t committed.” – Ramsay Leimenstoll
“Make the customer the hero of your story.” – Ann Handley
“Focus on growing your list all of the time as newer subscribers are more engaged, adding to healthier open rates and ROI.” – Karl Murray
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