Small Business Online Marketing Tips for Beginners
Small business online marketing strategies are not always easy to implement, but if you can focus on using these marketing tips for your small business. Check out our video with 13 Marketing Strategies For Small Businesses – We go over how to get more customers to your small business by using Online Marketing.
In this episode, I am talking about online marketing strategies for small businesses. Tips, tricks and information on how to grow a small business in the modern online world.
1. Know your audience.
A critical mistake is thinking that “anyone” is your buyer. Larger companies may appeal to a broad market, but they say, “the riches are in the niches” for a reason. A niche is where you’ll have the most leverage as a small business.
And to develop a niche and appeal to buyers within the place, you must understand their pains, problems, triggering events, and priorities. What is pushing them to make a purchasing decision? What does it look like if they succeed? Knowing these things will help. You craft messaging that resonates and makes a compelling case for your solution. Start by thinking about your existing customers and who you’d like to work with. Then, create a buyer persona to start the process of getting into the head of your ideal client.
2. Emphasize your value proposition.
If there’s no difference between you and your competition, there’s no reason why a buyer would be compelled to work with you. Your value proposition is what will differentiate you from others in your space and make up your prospects’ minds that you’re the provider to go with. What do you do better than anyone in the industry? Conveying this makes a compelling argument.
3. Keep the focus on singular goals and objectives.
If you’re exploring the world of marketing, you may have noticed that there are a gazillion directions you can go in. It’s tempting to do it all at once and craft a complicated machine in hopes that you covered all your bases, and it’s easy to take on too much. Instead, identify where the most significant impact will be.
Where is the most prominent blind spot in your marketing that’s prohibiting your growth? Set a performance goal around that one key area and focus your resources on the activities and tactics to achieve that one performance goal. You can expand your efforts or pivot to other initiatives when you’ve made more progress toward that singular goal.
4. Capitalize on short-term plays.
Start scrappy. As you scale, it’s critical to see ROI sooner. It will give you the momentum and cash flow to put toward more extensive projects, long-term plays, and more sustainable growth models. Tactics that take time to build (such as SEO) are poor fits for your primary initiatives because you won’t see a return soon enough for your liking.
If you have enough resources to start there, great, but don’t put all your eggs in that basket. If you have evidence that people are taking to Google with purchasing intent for your particular solution, you may find that paid ads will give you that short-term ROI.
5. Double down on what works.
Once you have your initiatives running and you’ve experimented with a few things, pay attention to the data. It can inform you of what’s working. As you scale, it’s a good idea to double down on proven methods of generating revenue.
6. Understand the power of existing customers.
Identify your opportunities for repeat purchasing, upselling, and cross-selling. Because your existing customers have already made a purchase, they already know, like, and trust you.
If you’ve provided a good experience, you’ve given them a reason to do business with you again should the need ever arise. Even if the condition doesn’t occur (in cases where it’s a one-and-done purchase with no upsell opportunities), you should still delight your customers. Word of mouth is a powerful (and free) promotional tool.
7. Use free promotional tools.
Speaking of free promotional tools, it’s important to note that since you’ve committed to a limited goal and scope, there’s no need to inflate your overhead with gadgets. Use free promotional tools where possible, and only save to paid tools if you know they will drastically improve existing operations or performance. Here’s a helpful list of marketing tools (some free and paid).
Small Business Marketing Materials
1. Create a website to own your online presence.
Having a professional-looking website is one of the most important assets you will create for your small business. This is where you will show who you are, what you offer, where you are, and how a potential customer can get in touch with you.
It is a channel you will always own (unlike other platforms that may change policies or go in and out of style), and it has the capability of generating organic traffic in addition to being a place to send traffic from advertising and other marketing initiatives.
2. Consider blogging to attract prospects for your website.
Blogging is a great way to generate organic traffic, particularly for those prospects who have not reached a purchasing decision yet. In addition, it can establish credibility in your space and position you as a thought leader.
To start a blog, you can use an inexpensive or free website tool to make a free site and use one of their templates. Even if you only publish once a week, it will improve your website’s visibility online and help educate your potential customers on why they should trust your company. If you’re planning to write your posts yourself, check out this beginner’s guide to writing.
3. Promote yourself on social media.
Social media might seem like it’s just a fun platform for people to socialize and connect, but it’s actually a powerful business tool. Social media can help you increase traffic, improve your search engine rankings, and engage with potential customers. Why wouldn’t you want to be seen where your potential customers spend their time?
4. Invest in ads.
Organic traffic takes a while to build, and as a small business, you want to invest in short-term plays. Pay-to-play type of tactics targeting buyers with high intent is great for short-term wins to jump-start other objectives. Google Ads are perfect if you know that your target audience is searching the web for your product or solution.
If they aren’t, you might consider social media ads instead. Individuals on social media have less buying intent, but with highly targeted ads and enough impressions, you’ll gain the interest of your audience.
5. Make sure you’re capturing web prospects’ information.
We’ve talked a lot about visibility and traffic but haven’t really covered how these will help drive revenue yet. One simple way to start generating leads or customers from your website is to implement a conversion tool.
A simple, free option is HubSpot Marketing Free. By using this tool to add a pop-up widget to your website, you can start collecting the email addresses of potential customers. From there, you can send out promotions and offers and convert them into paying customers. You can also implement any of these 24 conversion tools to help you optimize your website and use it to drive leads.
6. Use email marketing to nurture leads.
This strategy is an easy, free, and scalable way to communicate with new and existing customers. Once you have an email marketing tool in place (many are inexpensive or even free), experiment with emailing out newsletters (with your sleek new blog posts) and other promotions to your database.
We know small business owners don’t have tons of free time to devote to digital marketing, so consider using marketing automation to make this process even easier for yourself. To get started planning your email marketing strategy, check out this guide and template from HubSpot.
7. Manage relationships with a CRM.
Email marketing works best when you’re sending personalized, targeted emails. This begins with a customer database or customer relationship management (CRM) system. Your CRM stores information about your leads, prospects, and customers so that you can keep track of customer interactions and identify sales opportunities more effectively.HubSpot has one of the best CRMs (and best of all, it’s totally free).
8. Lean into word of mouth as a promotion channel.
As mentioned previously, delighting customers can have a big impact on your business, primarily in repeat purchases and word of mouth. If you provide a great experience, your customers will be more inclined to leave reviews, give testimonials, and tell their friends about you. Source If you need further convincing that digital marketing is right for your business, get in touch with us. At Crucial Constructs, We’re willing to listen to you and answer your questions. Contact us today!
“To succeed, your desire for success should be greater than your fear of failure”. – Bill Cosby
“You are not your resume; you are your work”. – Seth Godin
“For maximum attention, nothing beats a good mistake.” – Unknown
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