How to Develop Competitive Advantage for your Business?

COMPETITIVE ADVANTAGE IN BUSINESS MARKETING | The term “competitive advantage” refers to a unique advantage a company has over its competitors. In this video, you will learn how to create a Competitive advantage for your organization in the most simple and systematic way. The 3 simple steps for creating a competitive advantage is derived from the coaching / consulting format that Paul Robinson.

COMPETITIVE ADVANTAGE IN BUSINESS MARKETING

Competitive Advantage and Business Strategy

The important concept of competitive advantage is introduced in this short revision video, which also links competitive advantage to Porter’s Generic Strategies.

Marketing Plans for a Competitive Advantage

A small business builds a competitive advantage by providing a better overall value to customers than competitors are able to do. During the annual planning process, the business owner and her management team develop marketing plans to maximize the revenues that result from this advantage. Long-term success in business requires building a sustainable competitive advantage etc.

A small business owner must have a keen understanding of his customers’ needs. An objective of his marketing plan is to identify the customer groups that can benefit the most from the products and services he offers. These are the individuals most likely to become his customers. The marketing planning process helps narrow the target customers to those most likely to buy. 

Clearly Express the Advantages

A sound marketing plan includes a carefully crafted message that presents the company’s competitive advantages in a concise and compelling way. The most effective messages express not only why the company’s products are a better solution than those offered by competitors but are the ideal solution. Read more. Click here!

“Do not address your readers as though they were gathered together in a stadium. When people read your copy, they are alone. Pretend you are writing to each of them a letter on behalf of your client.” – David Ogilvy

“Before you create any more ‘great content,’ figure out how you are going to market it first.” Joe Pulizzi & Newt Barrett

“Success is often achieved by those who don’t know that failure is inevitable.” – Coco Chanel

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Clearly Express the Advantages