Fitness Marketing Strategies – 11 Tips To Grow Your Business | Marketing 360®

Grow Your Business Today with Marketing 360®

Do you own a gym or a fitness center? Want to grow your business and increase signups? Check out these 11 Fitness Marketing Strategies that will help you grow your business.

Tip No.1

Build a highly convertible and professional website (mobile-first). Take pride in your content – your website is your 24/7 sales person that never calls in sick! When people are researching gyms and/or trainers, they compare websites

Tip No.2

Build a strong presence on social media! Social proof is huge with a gym, people want to see you’re posting good content and your members are engaged and passionate about your brand. Instagram, Facebook and YouTube would be among the most popular social platforms for gyms.

Tip No.3

Create lots of videos! One idea is to write down questions you are asked during the week and make videos of those things to share on social media! You can also create a weekly email or SMS tips series people can subscribe to and get tips via email or text! Also, tell your client’s stories, feature a member of the week

Tip No.4

Use a CRM! Keep detailed notes on your clients, send automated emails for holidays, birthdays and more. Check-in & follow up with clients and keep them engaged! This CRM is free for life!

Tip No.5

Invest in building a strong online reputation. Give a free month for a review!

Tip No.6

Get Listed & Optimize Local Listings & Directories

Tip No.7

Get on the 1st page of Google for your top keywords (SEO, Maps, Paid Search). Also, run brand campaigns for your gym’s name! You can even consider competitor ads (run ads for other gym names)

Tip No.8

Run retargeting ads on Google display network, YouTube, Facebook and Instagram

Tip No.9

Run Social Targeting Ads on Facebook & Instagram in your area. Consider targeting followers of other gyms. Video ads work best, provide value, don’t sell.

Tip No.10

Develop a corporate program and offer businesses and organizations nearby a discount! Consider running classes for those groups.

Tip No.11

Increase your revenue per client by selling swag, supplements, gear, drinks & snacks, meal plans, etc.

Bonus Tip – Use an all-in-one marketing platform that has both the talent & technology you need to succeed.

Conclusion – Thanks for watching. If you found this content helpful please take a second and like, share and comment. Also, make sure to follow us for more great content just like this down the road or text “marketing” to 39970 to opt into our weekly marketing tip text messages. Happy marketing!

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Presented by: JB Kellogg

JB Kellogg is the Co-Founder & Co-CEO of Madwire®. Madwire’s brands Marketing 360® and Top Rated Local® are popular platforms used to help small businesses grow. Madwire was founded in 2009 and has since grown to nearly 1,000 people and over 100MM in annual revenue. JB & Co-CEO Joe Kellogg were recognized as Glassdoor’s Highest Rated CEOs for 3 consecutive years (#1 overall in 2016). JB is passionate about small business marketing, leadership, sales, team culture and more and often shares the tips, tricks and strategies he’s learned in life and while growing Madwire.

JB Kellogg on LinkedIn:
https://www.linkedin.com/in/jb-kellogg-8567a029/

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