Introduction to Marketing | In this introductory video lesson on marketing, you’ll learn what marketing is, how it’s used to reach consumers, and why it’s important to businesses. You’ll also see how the exchange is related to marketing. Visit Study.com for thousands of more videos like this one. You’ll get full access to our interactive quizzes and transcripts and can find out how to use our videos to earn real college credit.
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Introduction To Marketing | Marketing 101
If you’ve ever wanted to know what marketing is? How does it work? And how it applies to you and your business then stick with me, because in this episode I’m going to be breaking down exactly what marketing is, how it works, and why it’s such an important, if not THE most important element of business success.
Must-Read Marketing Articles for Every Stage of Business Growth
Introduction to Marketing | Marketing connects customers with products. Despite that simple explanation, marketing can feel pretty complicated. To the internet, you go. But soon you’ll find another problem—there’s a whole lot of advice out there, and not all of it accurate.
The ability to filter signal from noise is now more important than access to information. You need to build your own curriculum from the many places offering advice. We’ve noticed that when it comes to marketing, people are quick to build their reading list by channel—email, ads, content marketing, you name it. But it’s not the channel that consistently matters, it’s the stage your business is in. Why? Because the real value of information is helping you figure out what you need to know at the right time.
Popular marketing articles for every stage of business growth
Marketing reads for the pre-product stage
A core tenet of product/market fit is that a great market can actually draw out a strong product. In other words, deeply understanding the real demand of the people you’re selling to can help you create a great product. And, of course, even a best-in-class product can’t survive without a market. While you’re gearing up to launch, make sure to check out these marketing articles on how you can best prepare beforehand.
1. What Should I Name My Online Store?
It all starts with a big idea. And then, a name! As brand strategist Marty Neumeier says, “The right name can be a brand’s most valuable asset.” While there’s no surefire way to pick the perfect name, there are some consistent elements of easy-to-understand and catchy brand names that every new business owner should consider. For additional ideas to get the gears turning, be sure to try our free business name generator.
2. How to Create a Coming Soon Page and Start Marketing Before You Launch
Real product validation only happens when money changes hands. However, the next best thing you can do is build a waiting list of subscribers who have shown an intent to buy your product. Enter: the coming soon page. While you’re finishing your best-laid plans, a compelling coming soon page can let you get a head start on marketing, build a waiting list you can launch to, and help you get early feedback on your idea.
3. How to Conduct a Competitive Analysis for Your Business (Plus a Free Template)
Every appealing business idea feels like a blue ocean of opportunity. But before you dive in, it’s best to know who already inhabits the waters. Competitive analysis helps you understand the current landscape, market shifts, and trends. By filling in the spaces with known Introduction to Marketing competitors, it also becomes easier to spot areas where you can have a competitive advantage. But, competitive analysis is much more than stalking other brands on Twitter.
4. How to Validate Your Product Ideas
There’s nothing more discouraging than pouring sweat equity into a product you think people will love, only to hear the sound of crickets when you finally launch. The simple solution is to validate your product ideas before you fully commit to a business. How? Well, by ringing the cash register. But if you haven’t done that, we have a few other ideas to try.
5. The Essential Shopify Store Launch Checklist
You’re finally launching your Shopify store after all your hard work. It’s exciting but can quickly become overwhelming. Deep breath. It’s time to create a checklist. Take a methodical approach to your launch, ease your mind, and stay organized with this handy Shopify store launch checklist.
6. SEO Checklist: How to Get Your Store for Search Engines
Samantha Renée is a former Merchant Success Manager and current Course Producer at Shopify. She’s helped thousands of new business owners grow their business, and if there’s one consistent pattern she’s noticed, it’s that most founders struggle to understand search engine optimization (SEO). While SEO often can seem opaque, the reality is there are a few fundamental things you can do to your store today that will help you create website visibility in Google over the long term. Read more. Click here!
“Transparency may be the most disruptive and far-reaching innovation to come out of social media.” – Paul Gillin
“The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.” – Kami Huyse
“People want to do business with you because you help them get what they want. They don’t do business with you to help you get what you want.” – Don Crowthe
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