It is estimated that the size of data generated online hit 667 exabytes (10^18) in 2014 alone. The potential of this data is the relationships it can reveal: measuring, analyzing and understanding the interactions that users have across multiple touch points in their day-to-day behavior. Making sense of this volume of data is a major opportunity for businesses today: the rapid surge in Big Data technologies is allowing for real-time optimization, granular audience targeting, logistics and efficiency optimization. This session explore how businesses can harness the power of big data to hone their services and reach.

Speakers:
Nazim Fraijat, Managing Director – Levant & Emerging Africa, @EMCcorp
Dirk Henke, Managing Director Emerging Markets, Criteo, @criteo

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Moderator:
Mod: Fawzi Rahal, Founder and Managing Partner, Gamutt, @fawzirahal

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