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Pinterest Marketing Ideas

Quick and easy Pinterest marketing ideas for small businesses that any business owner can do in less than an hour. Pinterest is the fastest-growing social media platform out there; if you’re not using it to market your business, you’re missing out. In this video, I show you how I generated tons of backlinks for my business.

As a small business owner, how would you respond if I said I know of a social media platform that generates more referrals than Twitter, and actively develops more leads than YouTube, Google+ and LinkedIn combined? What if you could turn the average browser into a paying customer that will avidly share your information with all of their friends? Thought so.

If you don’t already have a Pinterest account, you should get one. To understand why it’s essential to your business’s social media marketing plan, let’s begin with how it works. Pinterest allows you to collect, share and store links to things on the internet you find interesting onto “Pin Boards”.

Pinterest users are in it for the ideas, not to be sold something; it’s full of users looking for lifestyle advice and DIY projects. Because of this, it isn’t entirely obvious that this a prime market for a commercial business. In reality, there is no other social media platform that is better designed for viral sharing.

A Pin is a backlink with a pretty picture attached to it. Say you Pin something from your website onto one of your Pin Boards. Your Pin will show up on the feeds of your followers who may Repin, and their friends may Repin.

By the end of the week, your Pin could’ve been Repinned 50 times, and you have 50 new backlinks to both your Pinterest page AND your website. In this blog, I’ll discuss the techniques I use to build a huge Pinterest following and generate tons of leads for my business.

How “Follow” ing Gets you a Following

When you follow a user on Pinterest, that user gets a message. Some people will ignore that message. Others will click on your name to see why they showed up on your radar; do they know you? are you posting similar content? That will bring them to your Pinterest page.

That is your time to make an impression. That initial “who is this person” phase is likely the only time anyone will visit your page. The goal is to make sure that the content on your page is organized and appealing so that they follow you. Once they follow you, your Pins will show up on their feed and increase your company’s exposure. Getting people to Follow your account is a two-step process:

  • Creating interesting content that people want to follow.
  • Automating the “Follow” process for maximum exposure.

Pinterest Marketing Ideas

The Secret Sauce of Good Content

A mistake a lot of businesses make when setting up their Pinterest account is that they only post content created by their company. Pinterest is a platform for ideas; chances are that you’re not the only one with a good idea. It’s okay to share content from another Board that you find relevant and interesting.

The more interesting and creative you can make your Boards, the more likely you will gain a following, so your endgame should be to get good stuff up on your page, whether or not it’s yours. I’m not saying that you should forgo your own content entirely or Repin something that links back to another business’s Etsy page.

Pinterest is a high-volume social media sharing engine. That means the more you post, the more likely you will get seen, and the more likely your business’s social media marketing will gain traction in that arena. For optimum results, you should be posting 5-10 Pins per day.

That’s a lot of content to come up with on your own. If you keep the content on your Boards 25-50% of your original stuff, then you can ensure that your company is an established presence on your page while still keeping your Boards fresh with relevant outside inspiration.

Once you make sure that the content is compelling, you need to set up your page to make your content accessible. Go into your Boards, choose your most Liked/ Pinned image, and make it the cover photo for that Board.

From there, arrange your Boards on your page so that the first two rows are the boards with the most traffic. If you do both of those things, the most popular posts will be the ones users see first when they visit your page, and the more likely they’ll feel compelled to follow you.

Hello, Auto-bot

Once your page looks good and your content appeals to your target audience, then you’re ready to start building a following. As mentioned earlier, this strategy involves Following users on the chance that they’ll follow you in return. The method that we talk about in this blog post involves the employment of an automated Following tool.

This is possible to do on your own, of course, but by having a bot do it for you, you potentially save yourself an hour or two of Following and liking per day so you can focus on updating your content.

I use Ninja Pinner*. This bot has a $30 buy-in and allows you to customize your usage. “Auto Comment” and “Auto Repin” are offered, but I never use them. Auto-comment is a way of putting spam on another person’s Pin. Nobody likes spam, and if you’re spamming hundreds of Pins, then soon no one will Like you.

Auto-Repin dilutes the content that I’ve carefully curated with anything that’s relevant, whether it’s good or not. Stick with “Auto-Like and “Auto-Follow”; they’re less invasive. You will type in your niche and the bot will “Like” all the posts that are related to your niche and “Follow” the users that have Pinned them. Always use these two together. Click Here


Amazon Retail Exchange: Getting Started

Presently you realize that retail exchange can net you great cash when done right. How would you do it right? How about we start from the earliest starting point

1. Make an Amazon merchant account

The primary thing you need to do prior to launching your Amazon business is to make an Amazon merchant account. You’ll have two alternatives while making a record, so how about we take a gander at how they are extraordinary, and how you can use every choice for your potential benefit.

  • Individual seller account

An individual record is allowed to make, however, you need to pay a commission of $0.99 for each deal that you make on Amazon. This is notwithstanding a 15% combined charge on those deals. In case you’re an individual vendor, you can just sell 40 items.

Making an individual record is extraordinary when you’re not going to sell in excess of 40 items, and in case you’re not keen on selling items from limited classifications.

  • Professional account

An expert record will slow down you $39.99 consistently alongside some extra reference charges and variable shutting expenses. You won’t need to pay Amazon a fixed sum for everything you sell, and you can likewise list in excess of 40 items on the stage.

Moreover, you can likewise pursue FBA (Fulfillment by Amazon). In case you’re an FBA dealer you should simply ensure your items arrive at Amazon’s distribution center. Amazon deals with capacity, bundling, delivery, and client assistance. This doesn’t come free, yet it is certainly worth the cash. FBA vendors are additionally qualified for Prime conveyance and have a more noteworthy potential for success of winning the Buy Box.

FBA is extraordinary for merchants to guarantee quality delivery and client support by re-appropriating it to Amazon!

2. Source items

Sourcing items for retail exchange resembles frugality shopping. You’re searching for an incredible arrangement on an item that can be sold at a decent edge. The main thing you need to remember is that retail goliaths like Walmart and Target are additionally rivaling Amazon. Costs will consistently be serious, and there are extraordinary arrangements everywhere corporate store.

We suggest searching for items during blowouts to get the best costs. Simply guarantee that the items are not harmed. You can’t settle on quality.

Don’t simply purchase each item discounted, however. Monitor how that item is selling on Amazon, and check its cost. Ensure you factor in various Amazon expenses just as transportation prior to focusing in on an item. In the event that you have the Amazon dealer cell phone application, you can examine item scanner tags while you’re in the store to see ongoing costs and item postings!

3. Rundown your item and begin selling

Whenever you’ve discovered the item you need to sell, list the item on Amazon and begin selling! Upgrading your item posting goes far when driving deals, so in case you’re considering how to make the most out of your posting, read this point by point direct.

Remember to continue to change your costs to be serious. The Buy Box on Amazon drives a significant piece of the deals. Each merchant needs to win the Buy Box, so there will undoubtedly be a tussle for that harmless yellow catch!

A new digital marketing program has been launched by IMPAXD. They offer guidance for small businesses looking to achieve their growth goals and stand out online. Find out more at Crucial Constructs.

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If you need further convincing that digital marketing is right for your business, get in touch with us. At Crucial Constructs, We’re willing to listen to you and answer your questions. Contact us today!


“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handle
“Content is King but engagement is queen, and the lady rules the house!” – Mari Smith
“Marketing is telling the world you’re a  rock star. contact marketing is showing the world you are one.” – Robert Rose

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Crucial Constructs has launched an Online Marketing Classroom, a feature-rich work from home eCommerce marketing training program. Click here to learn more.




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