If you manage an online store, you’re probably well-versed in the “do’s” of eCommerce business management. What may be even more important, however, are things that you shouldn’t be doing. Check out today’s episode to learn 5 big no-nos when launching your eCommerce site. Looking for more great advice from our eCommerce experts?
My name is Matt and I’m the Social Media Manager here at Volusion.
Welcome to Two Minutes Tuesdays, where we give you two minutes of e-commerce advice to bolster your online class. Throughout the course of the Two Minute Tuesdays we’ve recorded, we’ve talked about a lot of things that you should be doing for your eCommerce site, but we’ve yet to truly focus on activities that you shouldn’t do.
With that in mind, today I present you five major don’t of building your very own online store. First off, don’t start anything without a plan. Whenever you’re building your eCommerce site, you need to make sure that you have milestones in place, that your objectives are established and that you’ve hammered down metrics to see measure how you’re doing.
In other words, go in with a solid business plan-it’ll keep you on track for the long haul. Next, don’t forget about design and branding every step of the way.
You need to know what your site is going to look like, or at least have a general idea, and you should know what your brand will represent. This vision will help with decisions later on, such as button colours, what your product photos should look like and what the tone of your copy will be, so make sure you’re considering these factors from the start.
Thirdly, don’t skimp on the details. While you might think some decisions are irrelevant at first, these details can cost you down the road.
Say, for example, that you’re looking at merchant providers, and one option charges just .01% higher of a rate. While this doesn’t seem like much, when you’re making millions on your eCommerce site, that can cost you a lot of money in the future. Fourthly, don’t expect sales overnight.
Yes, launching your website is a very exciting process, and you’re going to feel good about yourself once you finish. However, when you don’t see sales coming in immediately, you can set yourself up for disappointment.
You have to remember that there are millions of websites out there, many of which are selling the same products as you, so you need to know that it’s important to invest time and money into marketing. These investments will help make sure that traffic is coming and sales are going through.
Don’t expect sales overnight and you’ll be in good shape. Last, but not least, don’t try to do everything at once. There are a lot of decisions to make and a lot of actions to take when opening your online store, so set small milestones like “Today, I’m going to put together five products pages,” or “Today, I’m going to launch my home page.
“Make sure that you celebrate those victories and you keep yourself on a manageable timetable to keep your sanity and your online business moving. Hopefully, these five don’ts will keep you on the right track to getting your eCommerce site up and running successfully. If you have any questions we’re always happy to help. Just leave me a question in the comments box below and I’ll be happy to get back to you. From me to you, happy selling!
“Every experience I have is perfect for my own growth”-Louise Hay
“Success is the sum of small efforts, repeated day in and day out”-Robert Collier
“If you wish to reach the highest, begin at the lowest”-Publilius Syrus
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