There are many small business marketing strategies were designed to help owners of small to medium to sized businesses grow their sales and profits. Often business owners have one thing in common.
Although they may be very good at delivering the products and services their company provides, the problem they have is ensuring enough people know about it!
So the common problem is how to improve their Sales & Marketing!
In this video shows 7 small business marketing strategies every business owner should be implementing into their business today, on the authority of our source.
From defining your niche, showing your customers proof that your business is the company they should choose, to building a personality into your business. These are all simple and easy to implement small business marketing strategies that every business owner should do.
The success of a small business has a lot to do with its marketing plan. Marketing is used to attract the customers needed to keep a business viable and operational.
Marketing strategies are used to help a company achieve sales goals and branding initiatives. Through a variety of tactics, marketers work to attract the right customers to the business.
When business owners write their marketing plan, they need to consider what makes sense for their small business? What is working in the marketplace? And where should they start?
Our other source adds 1 strategy as stated by freshbooks.com.
Here are 8 marketing strategies to set your small business up for success
1. ESTABLISH A BRAND
Small business owners might decide to establish a brand look with the help of a freelancer or by collaborating with an established agency. This process can be costly, but in the end, it is worth it.
Think about recognizing established brands like McDonald’s or Starbucks and how that recognition is tied to their brands, logos, and colors. Once a company has its logo, it should put it on everything: advertising, business cards, website, envelopes, and email signatures.
2. KNOW YOUR CUSTOMER
There is no such thing as a one size fits all marketing strategy. Each business caters to a different niche in the market, and therefore each company requires a marketing plan is specific to their goals and needs.
Before deciding on tactics and a strategy, small business owners need to understand better who their target customer is by asking these
- What is their demographic?
- How old are they?
- Where do they live?
- What online services do they use?
- How do they look for products?
3. CREATE A WEBSITE
Websites are the modern-day business card. It is the first thing potential customers see when the Google company name and the first chance a company makes an impression.
A website is the foundation of a marketing plan. Companies can use their website to provide their customers with more information, grab free traffic via search engines, drive people to their social media and establish themselves as an authority in marketing through helpful content.
4. USE THE POWER OF SEO
The most prevalent way traffic is directed to a website is through Google searches. As Google algorithms change, a company needs to make sure to keep their page keywords optimized to make sure they are ranking high on searches.
Having a site show up on the first page of results hugely increases the chances of that website getting clicked on, so a company should do everything in their power to make sure that’s where they are in a Google search.
5. GET LISTED ON GOOGLE
A helpful tool for local businesses with local customer bases is Google My Business.
When people in the same area search on Google for a product or service the company provides, the company will appear in the top searches.
When potential customers see a business’s profile and are accompanied by a good review or find the listing at the top of their list, the business gains credibility. People will be more willing to trust the business.
6. ADVERTISE ON FACEBOOK
One of the best ways to target a specific group is using Facebook Ads. A business can focus on demographics such as age, sex, location, interests, online habits, and more. It is a great way for a business to reach a maximum number of potential customers in a short amount of time.
7. EMAIL CUSTOMERS AND POTENTIAL CUSTOMERS
Once email addresses are added to an email list, a business must provide engaging, valuable, and relevant content to their list. The emails get opened and not just merely diverted to spam mail.
8. USE GOOGLE ADWORDS
Remember, the key is for people to find you when they search on Google, and by using Google AdWords, you can significantly increase your chances of people seeing your name.
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“The secret of success is to do the common thing uncommonly well.” -John D. Rockefeller Jr.
“You know you are on the road to success if you would do your job, and not be paid for it.” -Oprah Winfrey
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BEWARE OF “GET RICH FAST” PROGRAMS!
There is nothing like having your own online business. You make the decisions, and as one song says, you “win or learn”. However, creating your own company can be tricky. Especially if you are building from the ground up. There will be constant questions that must be answered, such as:
How will we consistently draw in customers? How will we stay up with trends? How will we do all of this and not break the bank? It quickly becomes obvious that one thing is needed above all else-
INFORMATION IS NEEDED
Without accurate facts and data, wrong decisions get made. When a fork in the road comes up, a turn can become a dead end. What is the most common way to find information right now? If you said, “Google it!” you are right.
Unfortunately, Google isn’t an encyclopedia. It is a place where people upload information and sometimes that information isn’t as reliable as we would like it to be.
In fact, there are some people who put false information online just to see what effect it might have.
THE IMPORTANCE OF STRAIGHT FACTS
But if you, as a new business owner, go to Google and receive false answers to your questions, you could lose your business. At the very least, you might lose money, time, or a good reputation.
ONE TYPE OF SCAM
One of the most damaging falsehoods—also known as a scam—is the type that asks for people to “invest” in a company. Then, that company will help the person earn unbelievable amounts of money.
GO FOR HONEST, COMPETENT MENTORS
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Additional Bonus Resources
These are some of the bonus resources that will be downloadable that you receive after joining. You will be notified how to pick these up from a specific download location after signing up.
These include Special Reports, ebooks, Ultimate Guides, and checklists. They are usually in pdf format so that they can be viewed on any device.
1. Building the Perfect Sales Funnel
2. Business Branding
3. Creating Your First eCommerce Website
4. Facebook Marketing Mania
5. Essential Guide to Sales Funnels
6. Newbies Guide to Setting Up a Sales Funnel
7. The Quintessential Guide to Marketing Ads
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