The same things that make Snapchat fun can also make it frustrating to learn. Snapchat ultimately leaves it up to you to figure out its features in fact, it encourages you to discover them by accident. So if you don’t “get” Snapchat, it’s not because of your age.
More likely, it’s just because you haven’t spent enough time learning it beyond the basic “snap and send” features of this social media marketing platform. For those who stick with Snapchat, however, the social app is likely to earn a permanent spot on their smartphone’s home screen for the way it draws out the most authentic side of you.
3 Easy & Effective Tips on Snapchat
Get Started Using Snapchat for small business! Click here More than 60% of all smartphone users and 70% of users under 35 are on Snapchat and spend at least 20 minutes per day on the platform.
Tips covered in the video:
1.) Setup a Snapchat geo-filter, it’s so easy! Geo-filters can be for brand awareness, coupons, targeting competitor locations, nearby events, where your customers would use your products/services, etc.. make the design worth using/sharing!
2.) Share VIP deals and specials on Snapchat! Share at the best time (wake up, lunch, go to bed). Treat Snapchat like text message marketing. Unless you have great content to share consistently, only share when you add value! When you post, you can ask them to swipe up to see details or screenshots and share them with their friends.
Use filters, make it funny, take picks of in-store coupons or deals, etc. Beyond that, snap key updates and interesting stuff (behind the scenes).
3.) Get more followers! Email your customers, add to the website, cross-promote on social, etc.. to follow you for VIP deals and specials @username. Include your “add me URL”.
Content Marketing Tips for Small Business – 5 Tips
Tip 1 – What questions do your customers and prospects typically have? What do they want to know or learn? What types of things are they researching before they make a buying decision? Create a list of topics! Create as many as you can. Try to create at least 52 topics (one for each week for the next year!)
Power Tip: Make sure to SEO optimize your topic headlines. (Use the Google and YouTube search auto-fill dropdown to get ideas. Also, try a Chrome Extension called Keywords Everywhere to get ideas as you search Google).
Tip 2 – Schedule your topics for the next year (1 per week). Put somebody in charge of creating content for each topic. If you’re going to do it yourself, make sure to schedule a time for it!
The goal is to create 1,000 words of written content supported by nice visuals and ideally a short video like the video I’m doing right now! Make it fun, short, and educational.
Tip 3 – Plan to post your content on your website and/or blog (optimized for SEO), social media (the channels that make the most sense for your business), email campaigns (sent to relevant list/contacts).
Tip 4 – Promote your content. Obviously, SEO optimizing your content on your website, sharing on social media, and sending via email will drive organic visibility and reach which promotes your content, but also consider allocating a small paid budget for each content piece to boost via search and social (ideally via retargeting campaigns to provide your past visitor’s value-add content, plus retargeting is very cheap!)
Tip 5 – Nowadays, content marketing is not something that can be skipped. It must be done. So if you or somebody else in your company can’t do it consistently and effectively you need to hire somebody to do it! If you need help, give us a call at Marketing 360, we’re SEO & content marketing experts! Commit on this 100%, not 98%!
Content has grown beyond just being a tactic. Content really is air. It’s the thing that powers the entire customer journey. It’s the way for us to actually create the voice of our strategy.
- Why Podcasting Should Be a High-Priority Content Platform
- How to Create a YouTube Channel and Rank Your Videos
- How to Choose the Right Content Platform
- 7 Platforms to Spice Up Your Content Marketing Efforts
- Are Paid Content Distribution Platforms Cost-Effective?
- Some of the Copyblogger Team’s Favorite Writing and Content Sites
One way to engage potential customers is to ask them to do something. Content should always contain a call to action, but some content works because the content itself requires action. Create a series of interactive tools on your website to keep people on the site longer and generate more leads for your business.
Many small businesses rely on a contact form on a landing page. These forms are useful, but they don’t keep people engaged for very long. By contrast, a tax calculator on a financial site or a project estimate generator on a contractor site motivates visitors to think about what they want and need, what they have to do to get it, and how your business can help them achieve their goals.
Why Content Marketing?
Just because content marketing worked for early adopters, that doesn’t mean it’s going to work for your modern-day business. And just because massive B2B and B2C businesses use it today also, that doesn’t mean that it’s right for you.
If you need further convincing that digital marketing is right for your business, get in touch with us. At Crucial Constructs, We’re willing to listen to you and answer your questions. Contact us today!
“Good content isn’t about good storytelling. It’s about telling a true story well.” – Ann Handley
“Content is King but engagement is Queen, and the lady rules the house!” – Mari Smith
“Marketing is telling the world you’re a rock star. Content Marketing is showing the world you are one.” – Robert Rose
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