What’s the best email marketing software
I get this question repeatedly, especially from people who should not be asking this question.
So I’m going to answer it once and for all today. When we started, we had a straightforward email list. Basically, people would sign up. I would send them to broadcast click send, and that was it. I did that until probably 50,000 subscribers after 50,000. I started to add a little bit of automation to get an autoresponder that basically says welcome to my list. Here’s when you would sign up.
What you can find talk to you tomorrow, and there might be three or four pre-written emails in that list that’s called an autoresponder over time. We actually built our email marketing systems to be much more sophisticated, so now we can tell where you’re coming from. What you’re interested in, we can tell. What you’re wearing right now, I’m just kidding. You can’t tell that I wish, but we can tell much stuff, and our systems are dynamic.
I’ll tell you the exact companies that I would use, but I want to emphasize something we have this principle in Xero to launch. We call don’t try to be 40 before you’re 40, which refers back to when I was a 21-year-old kid thinking. You know I was like should I buy a Mercedes and I’m like about what car to buy. What the hell my doing? Who’s gonna drive a Mercedes at age 21, and also, where do you go from there.
Why am I buying this car? I don’t need it. It’s stupid, so I hear many people saying, you know to meet you use Infusionsoft or responses shouldn’t I use it, and that’s not the right way to think about it there are a time and a place to use a system at the beginning. As your needs get more sophisticated, then you can upgrade your system. Okay, so if I started today, I would start with MailChimp or Aweber. Both of them are great.
They’re straightforward to use your type in. You know your content has great automation systems so that you can set up autoresponders, and even to some extent, you can make it. A little bit dynamic, that’s cool honestly, I would stick with them for as long as possible, I remember. When I was in fourth grade, Mr. Benning taught us our sex-ed class, and he said, listen, guys try to avoid shaving because once you start, you can never stop, and that is the same thing you should be thinking.
About with your automation systems, once you switch over to a costly full-featured solution, you can’t go back to stay on the simple system for as long as you can. I would recommend staying on a Weber or MailChimp until you have 50 or a hundred thousand subscribers. After that, one day, you’re going to wake up and say. Hey, I really need to add some more automation. I’m reaching the limits. I’m losing sales because I can’t do XYZ t that point. You can look at a little bit more sophisticated solution. The next level would be something like Infusionsoft or on transport, and those are very sophisticated.
We have people who full-time work on our Infusionsoft implementation so that it can get pretty expensive pretty quickly, so keep that in mind there’s a cost to going up in complexity. Of course, we can do a lot more sophisticated things. I would recommend sticking with them, you know, between a hundred thousand to about a million. You’re going to be great with any of those systems. Then beyond that, you’re really talking about the big boys; you’re talking about getting response responses, etc., and that’s.
When you really have multiple engineers focused specifically on that ESP or email service provider, so with all that stuff, I just told you a basic message. Start simple to stick with it for as long as possible if I were starting today, I would use Aweber or MailChimp, and I would milk that for as long as I could hope this helps you.
“Do you want to know who you are? Don’t ask. Act! Action will delineate and define you.” ―Thomas Jefferson.
“You miss 100% of the shots you don’t take.” ~ Wayne Gretzky
“You don’t have to be great to start, but you have to start to be great.” ~ Joe Sabah