You’ve got a great product or service and you’re realizing it’s time to start marketing to really bring in the big bucks. Or you’re thinking to yourself, “Self: You spent a lot of money on marketing last time and it didn’t bring the ROI you need. What can you do differently this time around?”

Many small business owners waste thousands of dollars on marketing strategies that don’t produce results. Instead of diving headfirst into a chaotic campaign, understand that there’s more to marketing than fancy-schmancy graphics and catchy phrases.

What “more” am I referring to? The more as in the grand scheme of your strategy, the more as in the focus of your marketing, the more as in these 5 tips for getting the best results from small business marketing…

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Every business wants to be a customer’s first choice. Building and managing a brand can play a significant part in making that happen. the concept of a brand extends far beyond just your company logo to your business’ core values and to every interaction you have with customers and suppliers. In effect, your brand creates and maintains your reputation and so reflects your customers’ experience of your organization.

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“Don’t let the fear of losing be greater than the excitement of winning.”

Robert Kiyosaki

“If you really look closely, most overnight successes took a long time.”

Steve Jobs

“The real test is not whether you avoid this failure, because you won’t. It’s whether you let it harden or shame you into inaction, or whether you learn from it; whether you choose to persevere.”

Barack Obama