You’ve got a great product or service and you’re realizing it’s time to start marketing to really bring in the big bucks. Or you’re thinking to yourself, “Self: You spent a lot of money on marketing last time and it didn’t bring the ROI you need. What can you do differently this time around?”

Many small business owners waste thousands of dollars on marketing strategies that don’t produce results. Instead of diving headfirst into a chaotic campaign, understand that there’s more to marketing than fancy-schmancy graphics and catchy phrases.

What “more” am I referring to? The more as in the grand scheme of your strategy, the more as in the focus of your marketing, the more as in these 5 tips for getting the best results from small business marketing…
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