Small Business Marketing Guide: Everything You Should Know

Small Business Marketing Guide: Everything You Should Know

Small business marketing done correctly contributes to your small business success. When you’re a new or small business that doesn’t have the funds or other resources for a full-scale marketing plan, what’s there to do?

Actually, you can do a lot with what you have. This content, stated by, indicates the guides that will help you put a small business marketing strategy in place without breaking your budget.

How to develop your small businesses marketing strategy

The first step to develop your small business marketing strategy is to think about your audience.

1. Define your brand

Small Business Marketing

Your marketing strategy will, of course, be different from a business that has a different brand. Normally when you think of a brand, you think of the company name, like Apple or Sony.

However, that isn’t all a brand means. So, how do you figure out your brand?

2. Create brand awareness.

Once you’ve defined your brand, the next step is making sure people know about it. Every person who is aware of your brand is a potential customer. 

3. Conduct market research.

If you’re having trouble figuring out who your audience is, the first step is doing some market research. 

4. Put together a buyer persona.

Another helpful tool for gaining an audience and pinpointing the various audiences you’re targeting is a buyer persona. At first, it might seem silly, creating fake customers with fake lives and hobbies, but the more detail you go into, the better.

5. Find your target audience.

You can’t run a successful business without customers, which is why experts and experienced business owners take figuring out your audience so seriously.  

6. Create a website.

Even if you don’t plan to sell products online, it’s crucial to have a website. When a potential customer finds a new business (new to them, or new in general), they will cross-reference that business, looking for its social media and website. A business website is a great and easy way to convey legitimacy to your audience.

7. Calculate a marketing budget.

You could do all your marketing in-house, but it might not be your best bet. Consider hiring a consultant or outsourcing your marketing efforts to a small business marketing agency. 

8. Choose marketing channels.

Marketing channels are the various ways you reach your target audience. Email is one popular digital marketing channel, as is Facebook. Each platform you use to reach any segment of your audience is considered a different channel.

9. Start blogging.

Once you’ve determined your audience and have a website and marketing channels, the next step is engagement. You want to interact with your customers and provide them with value before they even spend money. Your blog is an excellent tool in this respect. It allows you to teach them things and generate engagement that fosters a real relationship between you and your customers.

10. Set up your online tools.

Set up your online tools

If a blog is your first step in engagement, your online media tools are the rest of the journey. A Yelp page allows customers to provide direct feedback, and you can respond to them in kind.

Your Google Business page has a similar power. Your social media tools will be even more effective as they allow continuous dialogue between you and the customers.

11. Start advertising.

There’s a reason advertising is one of the largest industries in the world. Ads can establish your initial contact with customers. From there, you can proceed with building customer relationships and everything else, but the ads get your name on people’s minds.

This is how you open the floodgates, so make sure you’re ready.

12. Invest in outreach.

Advertising is a great way to generate outreach, but modern marketing provides plenty of additional methods to achieve your goals. You can pay for outreach through social media platforms.

13. Master SEO.

Search engine optimization is one of the best marketing methods out there. The idea is that when you create valuable engagement with your audience, your website will rise to the top of relevant Google searches.

Examples of marketing channels

  • Email
  • Social media
  • Facebook
  • Instagram
  • YouTube
  • Twitter
  • Pay-per-click (PPC)
  • Online networking
  • Website

Here are three other videos from our sources that will hone your learnings in your business marketing.



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“Success is the sum of small efforts, repeated day in and day out.” – Robert Collier.
“We are what we repeatedly do. Excellence, then, is not an act, but a habit”. – Aristotle




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About The Author

Ashley Wells

Ashley worked in content marketing and business opportunities- internet marketing.

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