A Step by Step Guide To Creating A Physical Product
I talk a lot over here about building & growing an online shop, but I have failed to mention how to create a physical product to sell. I mean, you can’t have a shop with no product. (My bad ya’ll)
I started my career hand making jewelry (and still do till this day), so I know a thing or two about turning your idea into a tangible product worth selling. Today (in this very lengthy post), I’m going to show you how to do just that.
3. Patience to get you through the trial & error process (because your product will probably suck the first few tries).
WHAT VALUE WILL MY CUSTOMER SEE IN THIS PRODUCT?
Before putting in your time, effort & money, you need to first think about if your potential target customers will even want or need what you have to offer. Ask yourself…
1. What value will they see in my product?
2. How will my product stand out from others in my industry?
If you need a little help figuring out exactly who your target customer is, check out “What You Need To Know Before Marketing Anything.”
WHAT MATERIALS AND/OR TOOLS WILL IT TAKE FOR you TO MAKE THIS PRODUCT?
This is where you will begin to think about every component of your product. If it’s something like a bracelet, maybe all you need is a strand of beads (Physical Products To Sell), elastic string, and beading glue? If it is something a little more complex like handmade pottery, make sure you know all the materials and tools that it will take to bring your product to life. This will help you put your actual product together, but it will give you an idea of what type of budget you should set yourself.
AM I ABLE TO MAKE THIS PRODUCT MYSELF?
Think about your product, the materials, the tools & the time it will take to bring it to reality. Is this something that you can create yourself efficiently? Meaning if you do not already possess the skills to bring this product to life, are you willing to invest in classes to learn the skills needed?
If the answer is yes, then ask yourself.
WILL I HAVE TIME TO MAKE THESE PRODUCTS & STILL RUN A BUSINESS?
Starting, you may be running a one-woman show, and that is totally ok! But before you commit to making EVERYTHING (Physical Products To Sell) in your shop, think about how you will make time to run a business still. What has helped me with Early August is selling in small quantities so that I don’t have to make a trillion products at one time. And to make sure I am making the most out of my time and still getting everything done, I set certain days specifically for creating products and doing the administrative side of the business. Read more. Click here!
“People don’t buy what you do, they buy why you do it.” ― Simon Sinek “Whatever you’re thinking, think bigger.” ― Tony Hsieh “If it isn’t clear yes, then it’s a clear no.” ― Greg McKeown “Change almost never fails because it’s too early. It almost always fails because it’s too late.” ― Seth Godin
RELATED TRAINING PROGRAM WHAT WILL YOU LEARN IN THE CRUCIAL CONSTRUCTION ACADEMY
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