THE SEVEN PS OF THE MARKETING MIX

The 7ps of the marketing MiG’s

Traditionally the marketing mix is set to consist of four levels of marketing control. These levels are product place promotion and price today.

We can include three more that address the shift in the modern business model. Those are people process and physical evidence or proof product there is no point in developing a product or service that no one wants to buy, yet many businesses.

Decide what to offer first and then hope to find a market for it afterwards. In contrast, successful companies determine what customers need or want and then develop the right product to meet those needs price.

The 7 Ps of the Marketing Mix

1.Product
2.Price
3.Place
4.Promotion
5.People
6.Process
7.Physical Evidence

A product is only worth what customers are prepared to pay for it the price also needs to be competitive, but this does not necessarily mean the cheapest the small business may be able to compete with larger rivals by adding extra services or details that will offer customers better value for their money your pricing must also provide a profit.

It is the only element of the marketing mix that generates revenue price positions you in the marketplace.

The more you charge, the more value or quality your customers will expect for their money existing.

Customers are generally less sensitive about price than new customers place the place where customers buy a product and the means of distributing your product to the place.

Must be appropriate and convenient for the customer, the product must be available in the right place at the right time and in the right quantity while keeping storage inventory and distribution costs to an acceptable level.

Customer surveys have shown that delivery of performance is one of the most important criteria when choosing a supplier. The place also means
ways of displaying your product to cus our group’s.

Promotion is the way a company communicates what it does and what it can offer customers. It includes activities such as branding, advertising PR, corporate identity sales management, special offers and exhibitions.

Your promotion must gain attention be appealing tell a consistent
message and above all else give the customer a reason to choose your product rather than somebody else’s promotion.

Should communicate the benefits that the customer obtains from a product and not just features of that product. Whether your promotional material is a single sheet or complex brochure folder, or catalogue, it must grab the attention of your customers. It should be easy to identify why they should buy your product.

Your promotional material should be customized by varying them to suit the target customers and changing them as required people.

Anyone who comes into contact with your customers will make an impression, and that can have a profound effect, positive or negative, on customer satisfaction. The reputation of your brand rests in your people’s hands.

They must therefore be appropriately trained, well-motivated and have the right attitude. Many customers cannot separate the product or service from the staff members who provide it with.

This show the importance of your people process the process of giving service, and the behaviour of those who deliver is crucial to customer satisfaction issues such as waiting times, the information is given to customers, and the helpfulness of staff are all vital to keeping customers
happy customers are not interested in the detail of how your business runs. What matters to them is that the system works.

Do customers have to wait? Are they kept informed or your staff helpful, or your services carried out efficiently? Do your people interact in a manner appropriate to your service process is often overlooked, for instance?

The customer tries to reach your customer-company by phone as a vital source of income and returning value but to soften, customers, sit on hold for several minutes listening to a recorded message many of them.

Give up to go elsewhere and tell friends about their harmful experience processes often fail the customer because they build for the company’s needs and not design for the customer in mind physical evidence or proof a service.

It can’t be experienced before it is delivered. This means that choosing to use the service can be perceived as a risky business because you were buying something intangible this uncertainty can be reduced by helping potential customers to see.

They are buying facilities such as a clean and tidy well the decorated reception area can also help to reassure if your premises aren’t up to scratch. Why would the customer think your services an organization also demonstrates physical evidence through testimonials.

Customer feedback and referral business you enjoyed this video then join my Business Mastery insider secrets Club.

There you’ll have access to all my business mastery systems, over a thousand business strategy videos over a hundred hours of business mastery university courses.

You’ll access my ten business assessment tools, 12 business planning tools, the small business makeover one-hundred and twenty-day performance challenge, the six-month Internetblueprint thousands of business articles.

Over seven hundred business templates and over a hundred of my favourite business strategy ebooks, all of this for
just $29 a month for a limited time.

Join now!

“Outstanding people have one thing in common: an absolute sense of mission.” – Zig Ziglar
“Nothing happens until something moves.” – Albert Einstein
“Well begun is half done.” – Aristotle

RELATED VIDEO PROGRAMS

SUPER AFFILIATE NETWORK REVIEW

Learn More about the Academy here: Click Here

RELATED VIDEO PROGRAMS

CRUCIAL CONSTRUCTS ACADEMY OVER VIEW AND REVIEW

Learn More about the Academy here: Click Here

The Crucial Constructs Academy is a Free Video Training Course Available only to our Readers and Subscribers.  A thorough and detailed training available to you.  Could you find out more about it here? Click Here

RELATED ARTICLES

• 14 Proven Ways To Supplement Your Retirement Income
• How To Get Your Own Business With Only $250 In Initial Capital 
• Clickbank For Beginners – Make $510 Per Day From Clickbank
• What I Wish I Knew When Starting Affiliate Marketing Beginner Advice 
• John Crestani: 28-Year-Old Medical Test Subject Turned Internet Millionaire (The Full Story)

ADDITIONAL BONUS RESOURCES

These are some of the bonus resources that will be downloadable that you receive after joining. You will be notified how to pick these up from a specific download location after signing up.

These include Special Reports, ebooks, Ultimate Guides, and checklists.  They are usually in pdf format so that they can be viewed on any device.

1. Building the Perfect Sales Funnel

2. Business Branding

3. Creating Your First eCommerce Website

4. Facebook Marketing Mania

5. Essential Guide to Sales Funnels

6. Newbies Guide to Setting Up a Sales Funnel

7. The Quintessential Guide to Marketing Ads

 

MARKET TIMING AS AN ACTIVE INVESTMENT STRATEGY DOES WORK TO IMPROVE YOUR RETURNS

Our Special Report on Market Timing includes 10 sections about how savvy investors use Trend Investing and Market Timing to vastly improve their returns.  This report does not show you the step-by-step system but it explains what Market Timing is, and how when it is combined with Trend Following, Trend Trading, and Trend Timing you can vastly improve your returns.

 

You will learn

• Reasons Why you need to Adopt A Market Trend Timing System
• How a Market Trend Investment Strategy will allow you to Retire Years Earlier than you think you can
• How Money Management Strategies are important for long term success
• And you will get a little advice from the Father of Trend Following Systems

If you would like a copy of this Special Report as well as our Special Report on Trend Following Strategies please fill out the request below and we will send you a pick-up link along with some other strategies to know and understand before you select.

FINANCIAL FREEDOM STARTS WITH LEARNING YOUR OPTIONS