TOP 10 STRATEGIES FOR SMALL BUSINESS MARKETING

Highly Profitable Marketing Strategies for Small Businesses

Most small businesses, especially the new businesses, are working with a limited marketing budget. And they have to maximize this marketing budget while still competing with larger companies for their target audience’s attention. 

1. Search Engine Optimization (SEO)

Search engine optimization, or SEO, is one of the most important marketing strategies for small business marketing.

By making small business marketing. changes to your site and developing relevant content that is keyword rich, you can work to rank higher on the search engine results page. 

SEO is especially important for small business owners because potential customers who are searching for local businesses to buy from often use their mobile devices to find nearby locations. By optimizing your site and content for local SEO, you can increase your chances of appearing in these local mobile search results and reaching more of your target customers.

So how do you improve SEO for your small business? You can start with a site audit. Whether you choose to conduct the audit yourself or hire an experienced SEO agency, a site audit is the first step in understanding where your site stands when it comes to search engine optimization. The audit will take a look at your on-page SEO to determine your website’s strengths and weaknesses when it comes to search engine optimization.

2. Content Marketing

Content marketing is the process of creating and publishing quality content that is relevant to your target audience and provides some time of value for readers or viewers. The key to developing great content marketing is knowing what your audience cares about most, including their greatest challenges, needs, and desires.

Creating and publishing quality content on a consistent basis is not easy. It requires time and resources to ensure that your content is not only relevant and valuable but of the same high quality that your products and services are.

3. PPC Advertising

PPC, or pay-per-click, advertising is a type of online ad model that allows small business marketing to display their ads to people searching online for relevant products and services.

Pay-per-click works just like it sounds – you pay each time a consumer clicks on your ad content.

Though Facebook and other ad platforms use the pay-per-click model, we are going to focus on PPC ads that are displayed on Google and other search engines.

If no one on your team has experience managing Google Ads or creating and managing PPC ad campaigns, then we highly recommend that you don’t try to tackle this yourself. 

“Accuracy does not equal authority. You don’t have to be totally accurate to establish authority; in fact, you can be extremely vague and create more authority than when you were trying to be direct.” – Ryan Deiss

“Email has an ability many channels don’t: creating valuable, personal touches – at scale.” -David Newman

“Focus on growing your list all of the time as newer subscribers are more engaged adding to healthier open rates and ROI.” -Karl Murray

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