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4 REASONS YOU FAIL WITH EMAIL MARKETING. Let’s be straight up and honest with each other. Your email marketing sucks right, that’s why you’re watching the full video point. What’s going on everyone, hating you coming back at you with the branding video in this one, we put up a new little poster, so I hope you guys like that once a little wolf of Wall Street with the hundred dollar bill. I’m talking about this; you guys will be seen a completely different set-up, as well as a different location soon; got a little entrepreneur house in the works.
Guys, email marketing, is enormous, and I don’t want to nail this down to a specific business. It could be for Shopify, your software company, a digital company, your own a roofing company you could own Walmart. It doesn’t matter email marketing principles are the same. A lot of these are harmonious and can be applied to any different business. It really doesn’t matter if you’re doing your Shopify store right, Black Friday, Cyber Monday.
The promotion’s still pretty much the same concept as doing the roofing companies marketing for Cyber Monday. It’s a very similar look, the biggest thing that people struggle with and mess upon. When it comes to email marketing, they don’t know how to start a relationship and maintain it. Maintaining it that goes into all the content what are you sending them daily. Not only what are you sending them, how are you sending it, how are you saying it, when are you sending the emails? Is it every day, is it certain days, how are you structuring that, what colors you’re using, do you have called actions?
Some of them, none of them, have so many different variations Key, and there’s a lot of other variables that go into it. But let’s back up. First of all, guys, before you talk about the relationship that’s already existing, what did you do to get that person’s email? What was the free offer wherever the comment was a paid traffic? Was it organic? What did the landing page look like? What was the offer once they opted? Where’d you take them? You know a lot of people don’t know this.
Once someone gives you their information, they’re pretty confident that it will work, but it’s essential. You deliver an ideally over-deliver on whatever it was you promised them. If you’re giving someone a free report, a guide, whatever the case may be, as a lead magnet to get their information, this can email phone number name to a combination. All of them, whatever you need to over-deliver on, that’s okay.
You need to blow their mind and overdeliver on it. They’re already not a hundred percent trust in you. You know, as the screen is loading, they put in their information. They’re worried about what’s happening; it’s even worse; this is a whole other conversation. What happens once they enter their credit card but with their initial information? They want to make sure it’s secured; it’s crucial where you’re taking them and where you’re directing the conversation from there. With email marketing, precisely what are you doing on the back and end? For any business, whatever business, once someone gives you their email, what’s that first and email and the couple right after that?
What’s that initial sequence looking like once you get their information and you start following up? Most people flood random in your inbox; when’s the last time you most have been online and excited about getting an email from the company about it? It’s very rarely happening in my inbox. I have zero things I’m actually interested in about it when it comes to a business standpoint. I follow many people from marketing, just seeing what other people do and how the structure is mainly to see their mistakes, but I rarely see an email that looks good.
You saw the title of the thumbnail, the four reasons, what are they? How are you getting it? Okay, paid organic traffic, what does that opt-in page look like? Most don’t kind of look like crap, and I’m going to bridge this as the same point. It is not going into number three; what are you doing after? After you get their information, that bridge point that’s where most people mess up.
What are you sending initially, and how are you maintaining not building maintaining a pre-built-in pre-existing relationship? Those are the four things people typically screw up on very badly, when you pop up in someone’s inbox, they don’t know either, like who’s this uncultured swine? I don’t care. I don’t want to buy this stuff, oh scam block block block unsubscribe. That’s what most people do. If you have a high bounce rate, a high subscriber rate, whatever that’s probably I tell, you didn’t build a relationship, right if a lot of people aren’t subscribing, then you’re not delivering on what they’re interested in.
So you do need to study those numbers right. You can Google the industry averages and see what typical people are getting because if you’re getting a higher rate of unsubscribing, that’s bad. You need to take a look at it. Why? Because of the positive sides of email marketing, a lot of people don’t even do it. Okay, there are companies you could, you know. I’m not going to get into social media marketing stuff. You could do email marketing for companies. I have a friend that does that.
There’s a lot of money to be made, trust me, but if you screw up on any of those four things I just mentioned that most people fail on, you are going to miss out on so much potential profit. Email marketing is insane; it is called the king of marketing because it has been like 10 to 12 years, and I’m pretty confident it will continue to be like for at least ten years. It’s insane there’s a lot of money to be made for me both from Shopify branding.
Whatever, however, you want to take it whatever business you’re running, again roofing company Walmart online software. It doesn’t matter. It does not matter if the same principles build off of that relationship and maintain you guys. That’s the biggest thing, that’s the key, that two are the main things that people mess upon. But really, what you’re doing for email marketing if you’re not even doing it well, you’re doing something right and because you should be the most people.
Email marketing seems to be boring, or they are overlooking a lot of businesses. Don’t do that, don’t be that person there’s a lot of money there and don’t leave money on the table.
You want to get all that potential revenue and bringing those customers
especially people who have already bought with you before turning an existing customer into a repeat customer. I’m not going to stay easily, but simply it’s very, very simple. They’ve already trusted you enough to spend their money with you, and that’s a big step so you can get them to repeat that process.
Build off of that if you’re doing Shopify, upsell them on stuff that’s very similar right higher price points. Up cells, down cells, whatever you need to build and cultivate that relationship and then maintain it the right way. That’s the biggest thing. I hope you guys got some value from this video. If you did, be sure to join the family, beheading that nice-looking subscribe button down below and drop like on the video if you enjoyed it, and with that being said, we post every day on this channel, so I’ve seen it tomorrow in the next one.
I’m sure you’ve seen the same statistics as I have – only 4% of consumers who click through to a website are going to make a purchase.
That number might seem low, but it’s twice as high as the rate for search engines and social media. Those two platforms are placed on a pedestal and worshipped by the same people who slam email marketing.
Do you want the simple truth?
If your email marketing efforts are falling flat, then the problem is your overall campaign. It’s not that email marketing itself is a failing trend.
This blog is going to review some of the factors that will cause email marketing campaigns to fail.
Prospects are already jaded about emails because they receive a bunch of useless spam, so you’re already at a disadvantage. The reason so many email marketing campaigns fail is because they do not go into it with the mindset that their audience is jaded.
If your emails are not being opened, then don’t panic just yet. You are probably making one of the mistakes that plague so many entrepreneurs. Here are the top reasons why email marketing fails.
On average, an office worker will receive upwards of 121 emails every day. There is absolutely no way they can open and read all of these emails. But they will see all of the subject lines. The likelihood of someone opening an email with a poor or cliché subject line is quite slim.
Writing headlines is a form of art. It’s not something that you should take for granted. The subject line of your email is going to directly affect its open rate. So, it needs to hype the reader, so they open the email.
Email subscribers are not members of a cult, so why would you send them all the same messages?
Only cult members think and act the same so unless you’re leading a cult, you should be sending your subscriber’s different messages based on how they act.
According to the 2015 National Client Email Report from the DMA, 77% of email marketing ROI came from segmented, targeted, and triggered campaigns.
Additionally, of the marketers who do use segmentation, 43% use up to six segments on average.
A lot of entrepreneurs go into email marketing with the mindset that users will subscribe to their list, open their emails, and then click a link to buy something.
While this is a realistic end game for email marketing, you should base your campaign around the idea of creating trust by offering value to your subscribers.
Email campaigns are complex and consist of dozens of different elements like subject lines, text, call to action, products, scheduling, and target market. No wonder so many entrepreneurs are overwhelmed by email marketing! The result is that these entrepreneurs end up sending the same routine type of email, at predictable times.
This goes hand-in-hand with the previous section, so I will keep it short. While you are supposed to create value with your emails, make sure that you do not include too much information.
Subscribers do not want to be overwhelmed with information in their inboxes. Ask a question and answer it as quickly as possible. Or use a setup like Travelzoo to create simplistic, valuable, and consistent content.
“Whether you think you can or whether you think you can’t, you’re right!” – Henry Ford
“Signing up is a powerful signal of intent to buy. Send them email until they do.” — Jordie van Rijn
“There is no formula for the perfect email — Authentic and honest messaging works.” — Anonymous
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