Top 2021 Marketing Strategies That Will Help Your Business Get Attention

Discover The Top 2021 Marketing Strategies That Will Help Your Business.  

In this video, I will give you some of my best marketing strategies to help your business get more attention.

These will be valuable to you because even if you have the best product, service, or business, it just doesn’t matter if you can’t first get someone to care enough to pay attention.

This means everyone is your competitor right now. And the only way to win is to stand up, stand out, and get noticed. So let’s help you do that now. 

Watch Video here.

Here are some examples of marketing strategies, according to a source.

Marketing Strategy: 10 Examples of Brands that Succeed

1. Spotify: Offer a Different User Experience

Today, Spotify is one of the best known global companies, but how did this Swedish brand come to conquer the world?

There are many streaming music services, but what makes Spotify unique focuses on helping users discover new content. Spotify breaks the mould of typical music streaming platforms and instead offers listeners a totally new user experience.

For example, in addition to the typical filter by genre, Spotify also allows users to choose music based on their moods. Whether you want to work out, sleep, or even need some songs to sing in the shower! This helps users discover songs that would never have occurred to them and, in turn, reinforces their relationship with the brand. They are also the leaders in using artificial intelligence to curate playlists specifically based on their users’ habits, like Release Radar and Discover Weekly.

2. Nordstrom: Use Retargeting Intelligently

A constant problem faced by online marketers is the fact that consumers are now so easily distracted. Between multiple windows, messaging programs, and “real world” interruptions, there are many reasons users end up abandoning their carts.

To solve this problem, Nordstrom employs an assertive retargeting strategy using emails and retargeting ad campaigns on social networks activated by cookies and based on event response. The result is a series of reminders that make it very difficult to forget about the user’s purchase left behind.

3. GoPro: Trust User-Generated Content

GoPro cameras are a favourite among adventures, adrenaline junkies, and athletes because they manage to record content that was nearly impossible to record using traditional cameras. Due to the nature of its product, GoPro can create spectacular content.

One of their best marketing strategies is making it easy for their customers to share branded user-generated content. For example, GoPro’s editing programs create videos with easily recognizable start and end frames that feature GoPro’s logo and branding. GoPro then shares these videos on social media, which inspires more users to create and post their own videos.

4. Sephora: Work Your Loyalty Programs

The cosmetics brand Sephora has a well designed and very effective loyalty program. Their “Beauty Insider” program divides customers into three levels according to their level of annual spending: Beauty Insider (no minimum costs), VIB (minimum spend of $350), and VIB Rouge (minimum spend of  $1000). The rewards at the highest level are extremely desirable, so it effectively incentivises purchases for their customers. Also, VIB and VIB Rouge members receive high quality, extra discounts than Beauty Insider and non-members, further incentivizing their consumers.

5. Rainforest Alliance: Be Supportive

Many bands consider collaborating with charitable causes part of their corporate social responsibility, but not all approaches prove successful. Rainforest Alliance is a great marketing strategy example for brands looking to get involved in or support environmental causes.

Rainforest Alliance created an annual campaign called Follow the Frog. This can be adapted for B2B and B2C organizations who want to demonstrate their commitment to sustainability by incorporating the green frog seal on their products and sharing stories about their efforts to be more green.

6. Twitch: Focus on Your Niche

Twitch is one of the most successful social networks of recent times, yet not many people know about it. That’s because Twitch is based on a single topic: broadcasting lives video games.

The secret to Twitch’s success is that they don’t aim to target everyone. In fact, they’ve done the exact opposite and decided to focus on a particular niche and establish a relationship with their users.

7. Nike: Promote Your Values

Very few brands are as recognizable as Nike and its “Just do it” slogan. From the beginning, this brand has focused its marketing on promoting brand values such as overcoming adversity or innovation.

To convey this culture to its audience, Nike relies heavily on storytelling with ads that tell inspiring stories and provoke positive emotions in users. Brand values are not only present in your marketing but in everything you do.

8. Chipotle: Launch Original and Fun Contests

In 2020, Chipotle surprised the world with an original social media contest: “Chipotle Royalty.” This was a branded hashtag challenge that gave users a chance to win 10,000$ and have their order become a permanent menu fixture if they posted a TikTok video explaining why their Chipotle order was the best. The audience reaction was immediate and enthusiastic, making the campaign go viral.

9. Rosetta Stone: Get Creative

Rosetta Stone develops language learning and literacy technology and has created numerous marketing campaigns to encourage and inspire people to learn foreign languages.

One of the most creative ones can be seen below. Instead of simply showing their product and telling consumers it’s great, they bring in emotion and humour! They give you an idea of what language learning can mean to a person and how it could potentially change their life.

10. Red Bull: Take Risks

Red Bull is a brand that inspires its audience to challenge their limits, using never-done-before marketing campaigns. Perhaps one of their most famous sponsorships is Felix Baumgartner’s jump from the stratosphere. However, that’s only the tip of the iceberg regarding their years of sponsorship of high-risk athletes.

And that is exactly the word that defines your marketing strategy: risk. In the Baumgartner jump and all of the other brands’ campaigns, many things could have gone wrong, but these marketers knew that high risk equals high reward. We hope this list has left you feeling inspired and full of ideas for your marketing next strategy.

“Nothing great was ever achieved without enthusiasm.” – Ralph Waldo Emerson

“Sometimes the questions are complicated, and the answers are simple.” – Dr Seuss

“The best marketing doesn’t feel like marketing.” – Tom Fishburne