The Buzzfeed Paradigm to Writing Blog Headlines
The Buzzfeed Paradigm to Writing Blog Headlines
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Do you think Buzzfeed Headlines are something you can’t refuse? You can’t resist clicking it! Want to learn tricks to amp your blog’s clickability quotient.
There is the rationale that you can’t log in to Facebook, Twitter or LinkedIn without seeing your newsfeed luxuriant with links to something on Buzzfeed.
We all know everyone loves BuzzFeed because they make it so easy to click. Though others might have the impression that it is a linkbait but to someone who acknowledges the fine art of an alluring headline, we can definitely call it “effective”.
Here are some tips for boosting up your blog headlines by challenging some of Buzzfeed’s always-get-the-click techniques.
Sense of Humor
We all know Buzzfeed is a total pro at making people find humour in every aspect of their daily life. Since they are expert in making people laugh no matter what industry they are in line with. And while it can be hard to tap into the funny side of things when someone told you that your business blog had to be 100 per cent buttoned-up business, know this: It doesn’t.
You can be good at the business even taking the lighter approach and BuzzFeed Headlines get clicks because they are guaranteed there is a relief on the other side of that click and return visit will increase.
Don’t believe me? Just head on over to BuzzFeed’s Business section
How to do it: Whip out your keyboard, and make a list of 10 funny things about your business or industry. You can also call a friend and create a Facebook status update on your business page and ask folks for their biggest pet peeves about working in your industry. Oh, will you look at that? You now have a blog post about the 10 pet peeves of people in the X industry (which also makes a very BuzzFeed-style headline).
How about relating to Pop Culture
Buzzfeed is also good at relating to Pop Culture by having one quiz or another that will tell you who could you be in or who’s a character on some fairytales you are much related to. Like this one; what Disney ride you are, definitely attracts people to click on your site because people love quizzes for there is an escape. It’s not just suggesting that when you make a quiz to help increase your blog visitors and readers but it will help you find people to pay more attention to pop culture.
Buzzfeed is well crafted in giving headlines relating to a current event to something from pop culture. Like a hot TV show, movie or political controversy—you can tap into a bit of the public’s built-in curiosity. And while we all hate to admit it, sometimes we click those pop culture links. How cool would it be if you gave your audience tangible takeaways and smart strategy on the other end of snappy headlines?
How to do it: Make a list of your favourite TV shows and current or classic movies in one column. In the other column, write a sentence or two showing how you could relate a lesson or challenge in your industry to the principles of your cultural favourite. Now you not only have a snappy blog headline, but you also have the outline for a cool blog post that won’t let readers down on the other side of the click. And who knows? You just might attract a few new eyes to your blog by framing your thoughts in a fresher-than-the-average way.
Invite the Audience to Learn
Encouraging someone to learn things in an entertaining way is a good approach. Buzzfeed knows how to make the audience learn by taking a twisted approach to answering three common questions: who, what and why. This draw readers in with the assurance of delivering a bit of information they didn’t have in mind before they read the article itself.
How to do it: Make a list of the questions you’re asked most frequently by your customers, prospects and people who are interested in learning more about what you do. FAQs are a fantastic place to begin a list of who, what and why blog posts. Focus on a specific, niche topic, and offer your audience a list of the whos, whats and whys that will make something about their business better.
Maybe it’s a list of the 10 youngest CEOs in your industry and a quote from each about why they love the business they’re in. It could be 23 little-known facts about an issue everyone in your industry deals with daily. People love lists (because they establish expectations), and they love feeling a bit smarter. You can help them with both.
“Perseverance is failing 19 times and succeeding the 20th” -Julie Andrews.
“Perseverance is the hard work you do after you get tired of doing the hard work you already did” -Newt Gingrich.
“Through perseverance, many people win success out of what seemed destined to be a certain failure” -Benjamin Disraeli.
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